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Bazaar Tips: Wireless Swiping

You can accept credit cards in bazaars
By Entrepreneur Staff |

The days of wires and waiting will soon be over.

Philippine Long Distance Telephone Co. (PLDT) now offers the Shops Work UnPlugged or SWUP. Using Smart’s “nation-widest” cell site coverage to reach even the remotest areas of the country, PLDT SWUP is a completely wireless business solution that enables remote transactions for storeowners, boutiques, bazaars, and even deliveries. It’s the first service in the country that allows you to swipe all card brands–credit and debit cards–using only a single Electronic Fund Transfer-Point of Sale (EFT-POS) terminal.

With major credit card companies and ATM cards being used by millions of consumers for different purchases, business owners are required to have specific card terminals that cater to different card transactions. With the SWUP, the complications of having the right terminal for the right card will be a thing of the past.

SWUP accepts major credit card brands such as Visa, MasterCard, JBC, American Express and Diners Club International, as well as MasterCard Electronic, Megalink, Bancnet and Express Payment System. This all-access feature eliminates the need for stores to have multiple card terminals to serve different card brands.

Using the GPRS Network of Smart that covers 99.57 percent of the country, and the PLDT
Group’s broadest wire line network, businesses are given the flexibility to accept card payments practically anywhere.

The key behind this technology is the SIM bundled swipe card terminal that is enabled with Subscriber Identity Module (SIM) cards, similar to those used in mobile phones. Connecting becomes easier and faster. This avoids queuing, the hassles of turnover time, and paper-based inventories. It benefits both the business owner and the customer by providing an alternative payment method whenever cash is not available.

The SWUP also has an advanced security feature. Through its use of a SIM card, the unit is secure because of Smart’s wireless capability. It doesn’t make use of the Internet as the unit’s transport medium. Rather, it uses a private network, keeping it protected from hackers and viruses. It’s actually more secure than a phone-based terminal that relies simply on the bank’s security system. For small and medium enterprises, this wireless technology will enable them to reach an even wider market and increase productivity and efficiency. In a world that’s going increasingly mobile, it’s about time transactions did too.

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To apply for the service, email them here.

This article was originally published in the January-February 2010 issue of Entrepreneur Philippines.

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