th images menu user export search eye clock list list2 arrow-left untitled twitter facebook googleplus instagram cross photos entrep-logo-svg

Building successful brands

The talk, The Road to Growth: Building Successful Brands, mapped out what entrepreneurs can do to define their product\\\'s brand identity.
By |

When entrepreneurs set out to make their business dreams a reality, marketing efforts are often overlooked. You will need to focus on your brand identity seriously if you want to take your company product forward. Franchise consulting company Francorp and its marketing arm U-Franchise invited Luke Lim, the founder of brand consultancy firm A.S. Louken Group, for a seminar held yesterday on how to build successful brands.

 

The seminar called, The Road to Growth: Building Successful Brands, shared the nine secrets behind sucessful Asian brands and how to apply them to your own business. The topics ranged from understanding and defining your brand to finding your brand personality to intellectual property management.  Luke Lim is the author of Secrets of the Little Red Cow, a book on brand growth with a focus on small medium enterprises. In his book he drew examples from A.S. Louken\\\'s own clients: Bread Talk, Charles & Keith, Atlas Sound & Vision, Jean Yip and Koufu. These brands demonstrate how marketing and franchising can help brands not only grow locally but reach overseas shores as well.

 

On how to find your brand\\\'s distinctive space in the market, Lim asks:

1) Is the brand space you are occupying now clear and well-differientated?

2) Are you working on building your organization\\\'s competencies that will help fill that brand space in the marketplace?

3) Do you have focus in your business activities?

4) Which of these positioning strategies are you considering specialization, differentiation or bundling of value?

 

There will be a two day Brand Mastery Workshop scheduled on April 25 to 26 at the Asian Institute of Management. For an appointment, contact 0917. 884.3288/0922.821.3976. 

 

Do you want to learn about how to invest in a franchise? U-Franchise will hold a seminar on March 23 for franchise buyers. Please call (02) 634.3717.

Latest Articles

Here's an Exclusive First Look Inside the New Savoy Hotel Manila

The new hotel is the fifth located in Andrew Tan-owned Newport City

byPaul John Caña | June 24, 2018 09:00:00

7 Cutting-Edge Tips to Achieve What You Really Want in Life

Here's how to stop feeling stuck

byThe Oracles | June 24, 2018 06:00:00

How Studying History Brings Success

Studying history gives you an advantage because human nature never changes

byDavid Meltzer | June 24, 2018 02:00:00

How KC Concepcion Built Her Own Jewelry Line

KC Concepcion describes herself as "a one-woman show" behind Avec Moi

byFM Ganal for Pep.ph | June 24, 2018 00:00:00

Seen Any 10,000-Piso Banknote Lately? It’s a Fake, Warns the Bangko Sentral

Monetary authority advises the public to report to the police any forged currency in circulation

byEntrepreneur Staff | June 23, 2018 15:00:00

Vintage and Ultra Rare Watch Sets Worth Up to Php5M are For Sale at This Pop-Up Event

Luxury timepieces are the main draw at Vintage Grail’s Box & Papers Sale

byCyrian Agujo | June 23, 2018 09:00:00

6 Simple Ways to Manage and Overcome Stress

Put your ego down and ask for the help when you need it

bySherrie Campbell | June 23, 2018 06:00:00

LinkedIn's Career Advice Feature Puts You in Touch with Potential Mentors

We tried the career advice feature out to see if it really works

byEsquire Philippines | June 23, 2018 02:00:00

Mark Zuckerberg Will Soon Replace Warren Buffett as World's Third-Richest Person

Facebook co-founder gains $1.7 billion after Instagram television announcement

byMadison Semarjian | June 23, 2018 00:00:00

Who are the Entrepreneurs Who Made it to Business Reality Show The Final Pitch?

Find out when Season 2 starts airing June 24 on CNN Philippines

byElyssa Christine Lopez | June 22, 2018 14:00:00

Which PH Blue-Chips Have Become More Affordable as the Stock Market Enters Bear Territory?

The PSE index’s fall to its lowest in 18 months may be worrisome for some but creates buying...

byPauline Macaraeg | June 22, 2018 09:00:00

Who Are the Top 50 Revenue-Generating Startups in the Philippines?

Entrepreneur Philippines releases a first-ever online ranking of the country’s leading startups...

byLorenzo Kyle Subido and Roel Landingin | June 22, 2018 07:00:00
Close