th images menu user export search eye clock list list2 arrow-left untitled twitter facebook googleplus instagram cross photos entrep-logo-svg

Building successful brands

The talk, The Road to Growth: Building Successful Brands, mapped out what entrepreneurs can do to define their product\\\'s brand identity.
By |

When entrepreneurs set out to make their business dreams a reality, marketing efforts are often overlooked. You will need to focus on your brand identity seriously if you want to take your company product forward. Franchise consulting company Francorp and its marketing arm U-Franchise invited Luke Lim, the founder of brand consultancy firm A.S. Louken Group, for a seminar held yesterday on how to build successful brands.

 

The seminar called, The Road to Growth: Building Successful Brands, shared the nine secrets behind sucessful Asian brands and how to apply them to your own business. The topics ranged from understanding and defining your brand to finding your brand personality to intellectual property management.  Luke Lim is the author of Secrets of the Little Red Cow, a book on brand growth with a focus on small medium enterprises. In his book he drew examples from A.S. Louken\\\'s own clients: Bread Talk, Charles & Keith, Atlas Sound & Vision, Jean Yip and Koufu. These brands demonstrate how marketing and franchising can help brands not only grow locally but reach overseas shores as well.

 

On how to find your brand\\\'s distinctive space in the market, Lim asks:

1) Is the brand space you are occupying now clear and well-differientated?

2) Are you working on building your organization\\\'s competencies that will help fill that brand space in the marketplace?

3) Do you have focus in your business activities?

4) Which of these positioning strategies are you considering specialization, differentiation or bundling of value?

 

There will be a two day Brand Mastery Workshop scheduled on April 25 to 26 at the Asian Institute of Management. For an appointment, contact 0917. 884.3288/0922.821.3976. 

 

Do you want to learn about how to invest in a franchise? U-Franchise will hold a seminar on March 23 for franchise buyers. Please call (02) 634.3717.

Latest Articles

Can Gov’t Take Frequencies From Globe and PLDT to Give These to the 3rd Telco Player?

Policy makers admit available spectrum is not enough to make new entrant competitive

byElyssa Christine Lopez | January 18, 2018 19:00:00

PayMaya, GCash QR Code Tech Can Now be Used for Payments in The SM Store and Other Large Retailers

The two telco-powered mobile wallets are slowly working toward the BSP’s vision of a cashless...

byLorenzo Kyle Subido | January 18, 2018 14:00:00

This Property Manager Has a Better Deal than AirBnB or Private Leasing for Condo Investors

Founded by Luis Monserrat, Hospitality Innovators Inc now counts 19 properties in its portfolio

byPaul John Caña | January 18, 2018 13:00:00

All Entrepreneurs Face Failure But the Successful Ones Didn't Quit

Fear of failure is natural. In entrepreneurship, overcoming your fears is essential

byDaniel Neiditch | January 18, 2018 08:00:00

Avoid These 5 Early Mistakes I Made as an Entrepreneur

Learn from my mistakes and save yourself unnecessary hardship

byJonathan Long | January 18, 2018 06:00:00

Why Most New Year's Resolutions Fail and What You Should Do Instead

It's incredibly hard to break out of old habits

byJulie Christopher | January 18, 2018 02:00:00

The New Metropolis Rising in Central Luzon is Getting Some Help from Singapore

A consulting firm from the Lion City has been tapped for the project

byMiguel Escobar for Esquiremag.ph | January 18, 2018 00:00:00

Want a Salary of Up to Php99K a Month? Here’s a List of the Highest-Paying Jobs for Pinoys Abroad

Asia and the US need engineers and technicians but Middle East wants healthcare professionals

byElyssa Christine Lopez | January 17, 2018 19:00:00

Former Stock Exchange Chief Assails SEC Decision on Rappler as ‘Anti-Business’

Lawyer Francis Lim says agency’s harsh penalty is inconsistent with its mandate to protect...

byEntrepreneur Staff | January 17, 2018 15:00:00

Need a New Office Space For Your Business This 2018? Try FlySpaces Passport

The subscription service is perfect for highly mobile employees and freelancers

byNicai de Guzman | January 17, 2018 11:00:00

9 Reliable Ways to Cultivate Creative Thinking

Some people are naturally creative. Everyone else can cultivate creativity

byJohn Rampton | January 17, 2018 08:00:00

3 Simple Ways to Increase Empathy at Work

Empathy is a great way to climb the career ladder

byCeren Cubucku | January 17, 2018 06:00:00