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Campaign aims to create public awareness against counterfeits

HP and Bangko Sentral ng Pilipinas educate on the repercussions of patronizing fake goods
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Counterfeit goods pose a real economic threat not only for individuals but for businesses as well.

The Bangko Sentral ng Pilipinas and HP Philippines launched an offensive strike against the growing counterfeit market in the country.

Dubbed as the “No to Fakes, Know the Original” campaign, the partnership aims to educate the public on the adverse economic repercussions of patronizing counterfeit products – whether luxury bags, gadgets, inks, and even medicines.

“Both HP and BSP are targets of counterfeiters. We are very happy to take this first step to make people aware and to educate them on what’s real and not. We look forward to more partners to join this advocacy campaign,” HP Philippines’ imaging and printing group general manager, Armando Pascual said.

The Philippines is one of the blacklisted countries by the United States for “tolerating intellectual piracy and counterfeits”.

For this year alone, some P21 million worth of fake ink cartridges and toners bearing the HP logo have been seized. The campaign also educates the public on the safety features of the new Philippine banknotes, which will equip the ordinary Filipino with the capacity to determine whether the banknotes that he is given are fake or genuine.

Ultimately, the campaign is set to become a national movement that seeks to inspire consumers and establishments to make a commitment to stop supporting fakes and patronize original products instead.

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