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Expanding a food brand through a recipe book

Goldilocks launches first bakebook.
By Entrepreneur Staff |

Through the yeaGoldilocksrs, Goldilocks, the Philippines’ number one bakeshop, has been creating one sweet moment after another. Goldilocks’ signature bakeshop favorites, such as fluffy mamon cheesy ensaymada, ever-soft chiffon cake slices classic polvoron and mocha roll, among many others, continue to please the palate and tickle the tastebuds of Filipinos here and abroad.goldilocks



A true Filipino icon, Goldilocks has long accompanied each birthday, wedding, baptism, graduation, anniversary, or just about any get-together espousing a uniquely Filipino passion for delightful sharing and thoughtful giving through good food.


To celebrate its 45 glorious years in business, Goldilocks launched the Goldilocks Bakebook, which will bring readers through the years and recipes of sisters Milagros and Clarita Leelin, who both share a passion for baking, cake-decorating and cooking and opened the first Goldilocks store along Pasong Tamo, Makati in May 1966. The two sisters pursued the same passion towards perfection, by carefully developing each Goldilocks recipe, and by building the company to what it is today.


The Goldilocks Bakebook is a historic collection of 108 recipes, 211 pages of eye-catching photos, and an overview of the company’s beginnings. The Bakebook took seven years to write, endless kitchen-testing, and the invaluable effort and dedication of a hardworking team in order to pass on a priceless legacy to loyal Goldilocks consumers and followers.  


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