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Filipino consumers highly influenced by online ads says Nielsen poll

Nielsen reports that Filipino consumers are receptive to ads on social media sites
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Filipinos ranked high in terms of being highly or somewhat influenced by ads on social media sites according to a poll done by information and measurement company Nielsen.

In the Southeast Asian region, when it comes to being influenced by online advertisements, Vietnam took top spot with 95 percent followed by the Philippines with 83 percent, Thailand with 73 percent, Indonesia with 67 percent, Malaysia with 64 percent and Singapore with 53 percent.

The poll also reported that generally the Southeast Asian region is more open to online advertising, with results showing that 73 percent said they are influenced by this medium. This is higher than the global average pegged at 60 percent.

“Southeast Asian consumers trust and attitudes towards online advertisements, particularly with their positive sentiment towards targeted content, provides myriad opportunities for companies to engage with their target audience,” said David Webb, Nielsen\\\'s APMEA Region Managing Director of Advertising Solutions.

He added: “As social media increasingly becomes a mainstream activity throughout the region, 2 of 3 brands have been quick to get on board, with the practice of better understanding and connecting with their consumers when it comes to their advertising strategies, engagement and conversion."

The poll found that among Southeast Asian consumers, 69 percent of them have followed or "liked" a brand. Vietnam and the Philippines also ranked high in this aspect with 79 percent and 75 percent respectively.



This is good news for start-up entrepreneurs wanting to attract more clients. It shows that there are now more ways to get the message of your brand out there rather than just relying on mainstream media.


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