th images menu user export search eye clock list list2 arrow-left untitled twitter facebook googleplus instagram cross photos entrep-logo-svg

The thing about funny, witty business names

For your business to stand out, you need a name that instantly rings a bell.
By Entrepreneur Staff |


YOU'RE SO PUNNY. Filipinos have a thing for using puns in their business names. Photo collage by



Choosing a name for your business is perhaps the most exciting part of starting a new venture. But it has to be done with careful planning, as it can make or break your company’s reputation especially that you are just introducing your brand.


One thing is for sure: to stand out, you need a name that instantly rings a bell. Ideally, your name should convey the expertise, value, and uniqueness of the product or service you have developed.


Filipinos being a good-humored population, we always tend to pick what is catchy, and often resort to witty puns. eCompareMo, Below are some of the following funny business names we have encountered in the Philippines:


1. Starducks, a seller of duck eggs in Quezon City

2. Hari Pata, a crispy pata stall in Pasig and Cavite

3. Brad & Pit’s Ribshack, a restaurant in Marikina

4. Sebo Pacific, a restaurant in Cavite

5. Libing Things, a funeral parlor

6. Mekeni Rogers, a restaurant in Pampanga

7. Bangga Ka d’Day?, a car repair shop

8. Obeertime, a bar in Makati

9. 2nd Time Around, a secondhand watch store

10. Ken Afford, a budget restaurant in Quezon City

11. Let’s Talk Dirty, a laundry shop in Makati

12. Income Taxi, a taxi franchise

13. Summa Cum Laundry, a laundry shop in Manila

14. Wa-Thirst, a water refilling station in Dapitan

15. Ala Bank, a bank in Alabang, Muntinlupa

16. StarBangs, a beauty salon in Quezon City

17. Bread Pit, a bakery in Quezon City

18. Petness First, a pet shop

19. Tea Li Ling, a milk tea shop in Parañaque


However, Claro Ganac, marketing professor at De La Salle University, said that “using puns is risky, and probably best avoided. It’s novel and might get you noticed, but if the pun is all that people remember of your offering, then that’s bad news.”


Another common practice among Filipinos is to keep things personal—or using one’s family name + product/service as a formula for naming their businesses. Even the biggest corporations in the country subscribe to this, such as the Zobel de Ayala family of Ayala Corporation.



More than words

Words associate with certain sensory experiences such as tones, colors, and even textures. Thus, a name highly suggests what customers should expect from a brand.


According to Graham Jones of Name.Kitchen, your chosen business name may be perceived as a visual shape by your audience. “All words have a psychological effect,” he said. “They have shapes and sounds that trigger emotional responses.”



However, clinical psychologist Carol Moog also added: “A name without an emotional, non-verbal association is virtually useless—it will not be retained in the mind of the target audience.”



The perfect sound

“Naming a brand isn’t like naming a baby,” said chief marketing officer Hayes Roth of Landor, the think-tank behind the branding of big names such as BMW, Visa, and DC Entertainment. A good business name should be able to elicit the precise intentions of the business.


Kodak, for instance, is deemed a perfect brand name. The hard consonants at the start and end of the word suggest a solid shape, which is highly associated with the rectangular shape of a camera.


So what’s in a name? Below are some common naming ideas and their corresponding pros and cons:


Real words (e.g. Apple, Bench, Pandora) These names are short, and easy to remember, and suggestive of multiple associations. However, trademarking can be a problem.


Acronyms and initials (e.g. AOL, BDO, CDO, PLDT) These serve as mnemonics for long company names. If you’re going for this type of a business name, avoid making the acronym/initials longer than the individual words.


Abstract or made-up words (e.g., Bebo, Penshoppe, Prius) Using this can be distinctive but it is quite difficult to establish a suggestive meaning.


Puns or tweaked words (e.g., Chic-Boy, Infinitea, iPhone, Jollibee) These types of names can be colorful and catchy—just do not make it seem like you are trying too hard to stand out.


Compound, affixed, or blended names (e.g., Facebook, Metrobank, Microsoft) If you are creative enough, these types of business names can be effectively suggesting. However, you need to be careful as a bad combination may end up with awkward meanings.


People’s names (e.g., Dencio’s, Gloria Maris, Goldilocks) Although using a name conveys a personality, it may not easily suggest the company’s product or service.



How to get it right

1. Remember a mental exercise you did in your childhood. Start with memory tools and mnemonic devices, such as “Every good boy does fine.”


2. Coin a term. New words are widely acceptable in the market these days.


3. Make the name short, and easy to spell and pronounce. They are much catchier and memorable.


4. Consider your target market’s preference. Will it appeal to the demographic you want to capture?


5. Choose what is universal if you want to go big in the future. Think of something that would not sound outdated 10 or 20 years from now.




This article was originally compiled and written by Diana Lyn Balbalosa for is the country’s leading financial comparison website for people who are looking for a quick, secure, and complete information about the leading financial products in the market. Customers are provided with detailed specifications regarding credit card, banking, insurance, and broadband products available in the Philippines.

Latest Articles

Kris Aquino Namedrops Products in Her Recent Rants: Is This Good or Bad for the Brands?

A public relations expert weighs in on how the surprise mentions will impact brands

byElyssa Christine Lopez | April 23, 2018 20:00:00

AirAsia’s PH Unit Eyes 30% Capacity Expansion to Serve ASEAN’s ‘Digital Nomads’

The low-cost airline is preparing for an IPO by end of the year

byLorenzo Kyle Subido | April 23, 2018 10:00:00

Looking for Office Space? Here's a Field Guide to Serviced Offices and Coworking Spaces in BGC, Makati and Ortigas

These coworking spaces and serviced offices have caught the attention of global corporations

byLorenzo Kyle Subido | April 23, 2018 09:00:00

6 Reasons Goal Setting Is a Complete Waste of Time for New Entrepreneurs

Contrary to what you've always been told, goal setting isn't all that important for new...

byLucas Miller | April 23, 2018 06:00:00

Ask the Relationship Expert: 'How Do I Reconnect With My Partner When We're Both So Busy?'

A relationship between two entrepreneurs doesn't leave much time for togetherness

byMarla N. Mattenson | April 23, 2018 02:00:00

This Pinay Started Her Own Clothing Business With Php50,000

Samantha Dizon is the woman behind Candid Clothing

byMixi Ignacio for | April 23, 2018 00:00:00

4 Common Misconceptions About Cloud Computing and Small Businesses in PH

SMEs need cloud services as much as other businesses do, says Amazon Web Services

byPauline Macaraeg | April 22, 2018 09:00:00

4 Ways to Inspire Your Team Every Single Day

Being inspired at the beginning or end of something is easy. Staying inspired is the true challenge

byDavid Meltzer | April 22, 2018 06:00:00

Here's the Secret to Really, Really Enjoying Your Summer Vacation

Follow these three tips and your time away will be easy-breezy and actually relaxing

bySyed Balkhi | April 22, 2018 02:00:00

Why Elon Musk Hates Meetings

He called them a 'blight' on effective company operations

byNina Zipkin | April 22, 2018 00:00:00

We Can Soon Drive From Luzon to Mindanao With Gov’t Plan to Build 8 Bridges Linking Major Islands

Duterte administration to spend Php269 billion for the project, says DOF

byPauline Macaraeg | April 21, 2018 09:00:00

How to Deal With Negative People Who Just Aren't Going Away

Real life includes people who scorn your optimism because they don't have dreams of their own

byDeep Patel | April 21, 2018 06:00:00