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Getting funding for your startup

getting funding
By Jennifer Gulle |

It’s a great time to get a loan from banks big and small, as well as “money bodies” like cooperatives and microfinance institutions. Realizing the power (and quantity) of small and medium enterprises—not to mention the millions of people itching to start their own venture—more banks are offering business loans and making it easier for entrepreneurs to get them. Some local banks even have loan products targeting people interested in franchising a business.


But just because it’s there for the taking doesn’t mean you can just waltz into any bank and come out with the bag of cash you need for your enterprise. Getting a loan is a serious business transaction, so it pays to know what you’re getting into. Thanks to advice from financial services consultants Justin Pritchard and Isabel M. Isidro, here are a few “Be” marks to set you on the right path:



Be prepared, and dress for success. Show your would-be lenders that lending to you is not much of a risk. It starts with the clothes you wear; look professional and business-like, and treat it like a job interview. Apart from your loan application (and a good cover letter), bring documents showing your cash flow and your financial statement projections for at least three years; you will need an accountant’s help for these papers.


Be not afraid to ask for a loan— banks are in the business of lending money, not just keeping it. Improve your chances of getting a loan by finding a bank that knows your industry and has clients from businesses like your own. Some banks are more active in lending to small businesses than others, but all will ask for some form of collateral for start-ups like yours.


Be ready for any question from the loan officer. Anticipating a loan officer’s questions (by practicing them with a friend or business partner) will help you be more confident and prepared—and thus more likely to secure the loan. You can even indicate your answers to these probable questions in your business plan (see sidebar).



Be positive. Don’t think the loan offi cer will reject your application outright, just because it’s your first time to ask for a bank loan. Show the offi cer you are an entrepreneur that can and will repay the loan; add proof by presenting any news or magazine articles about your business, as well as ads, brochures, and other promotional material you have.


Be truthful, and neat. Don’t infl ate the values of any assets (or collateral) you have, nor the income you’re making at present. Remember that the bank will tap credit investigators to check all details you put down in your application form, and loan offi cers will examine every fi gure in your cash fl ow and fi nancial projections. And because your documents will be scrutinized, have them typewritten and arranged cohesively and attractively. (Why? See “Be prepared” above.)


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