Search engine company, Google, has opened an office in Makati to help local business grow both here and abroad. It is a key part of the company\\\'s efforts to develop a range of products and services specifically suited for the Philippine market.
"The Philippines is a key country in Southeast Asia in terms of its digital economy and tech-savvy population. This new office will allow us to better engaged with our local users, partners and advertisers. Over 33 million Filipinos access the Internet regularly to study, shop, search for ideas, opportunities, create new businesses, and connect to each other. And Internet use is set to grow exponentially. Research indicates that number of Filipinos online will have nearly doubled by 2016!" said Julian Persaud, Managing Director of Google in Southeast Asia.
Suffice to say, the importance of the Net when it comes to doing business will only continue to grow. Here are interesting Web statistics and metrics that could help you think about your web strategy:
-There are over 33 million Internet users and 1.5 million broadband subscribers (ADMA 2012)
-The Philippines is the second top Internet user in Southeast Asia, 6th in Asia and the 17th in the world. (Internet World statistics)
-Filipinos spend nearly a day or an average of 21.5 hours a week on the Internet. (ADMA 2012)
-Mobile penetration is high with 106 million mobile subscribers, representing a mobile penetration rate of 111 percent and around two thirds of mobile users possess Internet-enabled devices. (ADMA 2012)
-At 64 percent, ownership of Internet capable mobile phones is nearly equal to desktop ownershop (68 percent) and exceeds notebook computer ownership (58 percent). (Nielsen Southeast Asia Digital Consumer Report, 2011)
-The Philippines is the fastest-growing smartphone market for Southeast Asia. Smartphones account for 30 percent of all mobile phones sold in the country. (Gfk Asia, 2012)
The numbers show that Filipinos are early adopters when it comes to tech and that there is a demand for a better web experience. Google has already begun customizing services for the local audience starting with Google Maps, the Chrome Web Store and YouTube Philippines in 2011.