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Hot design trends on display at the Manila FAME 2011

International expert helps product development
By Entrepreneur Staff |

"Trend right, trend now," urged Michael Cleghorn in the first of a series of workshops hosted by the Department of Trade and Industry (DTI) through the Center for International Trade Expositions and Missions (CITEM) to synchronize the country’s efforts towards making the October edition of Manila FAME International a bigger show with a greater sense of a commercially-driven product exhibit.

CITEM Executive Director Rosvi Gaetos, in keeping up with the direction to position the Manila FAME International as a design trendsetter while, at the same time, enhancing opportunities for an increased export sales, has asked the services of one of the world’s most sought-after brand and product development expert in furniture and homeware, Michael Cleghorn.

Having had worked with leading retailers such as Freedom (Australia), Crate and Barrel (U.S.A.), House of Fraser (U.K.), and Printemps (France),  Cleghorn is expected to introduce a better and more defined brand essence and personality of the Manila FAME International and the Philippine furniture and houseware industries.

As part of the Merchandise Design Consultancy Program of the October show, he will also get into the details of instituting sophistication in brand and product development of 30 selected exhibitors, as well as provide guidance on the best commercial application of exhibition spaces.

“The goal is to bring to the fore the Filipino sense of class for each and every product to be featured in Manila FAME International,” emphasizes Gaetos. “The potential of great Philippine-made products is exciting, and because the process of making work product development takes about three to four years, the workshops are just about the initial step to embracing opportunities for proper branding, noting that branding is all about reputation, not just logos and slogans.”

"Trend now is where the big dollars are," Cleghorn strongly pointed out. "I\\\'m looking forward to helping the country increase its exports and see it prosper," he mused, as he asserts that the potential of great Philippine made products is exciting, and the focus should be on what buyers want and that great attention should be paid on the current demand of the market.

The Manila FAME International, the flagship project of CITEM, has been instrumental in the development of Philippine home and fashion lifestyle industries for more than two decades. Set on October 16-19, 2011 at the SMX Convention Center in Pasay City. For more information on Manila FAME International, please visit or email


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