th images menu user export search eye clock list list2 arrow-left untitled twitter facebook googleplus instagram cross photos entrep-logo-svg

How Lock and Leave’s RFID Lockers Found Their Way From Malls To Events

Leardo Joson Jr. initially faced rejections until he found an unexpected niche clientele
By Elyssa Christine Lopez |

Leardo Joson Jr. is the founder of Lock & Leave



Like many entrepreneurs who try to transplant what seems like an amazing business idea from other countries to the Philippines, Leardo Joson Jr. found out that doing so is easier said than done.


While travelling with his family in South Korea and Japan, the 40-year-old financial officer of an international pharmaceutical company noticed that security lockers are a usual sight in public stations—from shopping malls to train stations. Locals and tourists alike would usually keep their big bags and other heavy belongings in these lockers so they can travel light around the city.


“My 10-year-old son told me, ‘Daddy, why don’t we bring this to the Philippines?’ And I asked why? And he said, ‘So we could also help daddies like you,’” he recalled. The father of two young children, Joson usually carries a lot of stuff they may need when the family goes out to the mall, the park or anywhere else. That gave him the germ of an idea for starting his first business venture.


In 2015, Joson shelled out Php1.1 million to build more than a hundred RFID-secured lockers, which are big enough for three backpacks. He called the business Lock and Leave, and his idea was to install them in most if not all of Metro Manila’s major shopping malls which are visited by tens of thousands of people every day.


The lockers use RFID technology to secure valuables



Joson tweaked the usual design of the lockers that he saw in Japan and South Korea where customers just needed coins and a personalized pin code to open and lock the security cabinets. Apart from equipping the lockers with RFID chips, he also hired an assistant to check the identity of the customers and help them.


Each cabinet, which stands almost six feet high, has eight lockers operated by RFID security. The owner of the locker is given a special electronic card with which to open the locker in the same way hotel key cards open hotel rooms. For added security, the assistant also needs to use his RFID card alongside the customer’s to open the locker.


“Because some may lose their card and a stranger picks it up and claim their items, best to have a special staff to confirm the real owner of the items inside,” Joson explained.



Despite utility of the service, Joson had a hard time selling the idea to the country’s largest shopping mall operator, who turned down his proposal to set up shop inside one of their malls. He was similarly given the cold treatment when he introduced the concept to some of the Philippines’ biggest concert organizers.


Despite initial rejections, Lock & Leave is now present in malls and during events like concerts and sporting events



The Lock and Leave founder didn’t easily lose heart and he persisted. Eventually, he was able to install the lockers at the Glorietta 4 mall in Makati where shoppers can rent a locker for Php100 for a whole day. Many of them became regular customers who pay Lock and Leave on a monthly basis because they use the service almost every day.


He also found customers among a variety of organizers of events such as concerts, marathons and other sports events and exhibits. The first event organizer he signed up as a customer was into Cosplay (costume play), where participants wear costumes and accessories to represent a character from a movie, television series or graphic novel. In these events, costume players often bring big bags containing their specially made clothes and accessories, making them ideal customers for Lock and Leave.


“I really didn’t think I would venture into the events industry but after that event with cosplayers, more followed suit,” Joson said. “Right now, we have an agreement with an organizer who comes up with rave concerts and parties.” He’s already had deals for 20 events in the last 16 months.


To attract more customers among event organizers, Joson offered them a share of the revenues beyond a minimum amount that constituted Lock and Leave’s rental fee.


Lock & Leave founder Leardo Joson says educating the market about the advantages of using the service remains a challenge



“I feel there’s a great potential in this, but educating the market about it remains a challenge,” Joson said. “Besides, my product doesn’t spoil so there’s no rush. I’d like to take things slow.”


But he also reveals he has received “many offers for partnerships or inquiries about franchising.” Joson may prefer slow and easy but the business seems poised for faster growth in the coming months.






Elyssa Christine Lopez is a staff writer of Entrepreneur PH. Follow her on Twiter @elyssalopz


Latest Articles

Potato Corner Reopens Branch in Marawi

The famous food cart is back just two months after the conflict ended

byPauline Macaraeg | December 15, 2017 09:00:00

Here's How Millennials Can Reach Financial Freedom

Ever heard of this thing called passive income?

byJennifer Spencer | December 15, 2017 08:00:00

Too Many Meetings Suffocate Productivity and Morale

If you're spending more than 20% of your time in meetings, you're not working fast enough and...

byGeorge Deeb | December 15, 2017 06:00:00

6 Ways to Make Sure Your Resume Gets Read

Advance to the interview round by sidestepping common mistakes with not-so-common solutions

byDan Scalco | December 15, 2017 02:00:00

Top 5 Tips to Succeed at a Self-Taught Career Path

Dream careers start with excitement about your craft and taking on challenges with gusto

byAmber Aultman | December 15, 2017 00:00:00

How Much Cut in Personal Income Taxes Can You Expect Under the Newly Ratified Tax Reform Bill?

President Rodrigo Duterte just needs to sign the bill and it will take effect 15 days later

byEntrepreneur Staff | December 14, 2017 16:00:00

Productivity Hack: Free Up Space on Your Mobile with Files Go

An app that frees up space, finds files faster, and easily shares them

byNicai de Guzman | December 14, 2017 10:00:00

Which PH Cities and Towns Have the Most and Least Bank Deposits?

If you have Php10 million in the bank, you have more deposits than at least 10 entire towns

byPauline Macaraeg | December 14, 2017 09:00:00

The Holy Trinity of Business Growth: People, Process and Metrics

How do you keep your company profitable as it scales above 50 employees?

byDoug and Polly White | December 14, 2017 08:00:00

3 Relationships That Will Build the Tribe Every Entrepreneur Deserves

Life is a team sport, and we cannot succeed alone

byKim Perell | December 14, 2017 06:00:00

Science Says You Can Do This Simple Action to Boost Your Memory

You have to listen to your own voice

byNina Zipkin | December 14, 2017 02:00:00

This 6-Year-Old Kid Reportedly Earned US$11 Million on YouTube

His most popular videos are the ones with an "egg surprise." Watch them here!

byKitty Elicay for | December 14, 2017 00:00:00