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How to make the most of a trade expo

The biggest franchise event of the year might overwhelm you
By Entrepreneur Staff |

With hundreds of franchising brands trying to get your attention, the expo section of Franchise Asia 2011 can be overwhelming. And with only three days to check out the event, there might not be enough time for you to get around and know all the franchise brands., being your companion in your entrepreneurial journey, listed down 5 tips on how you can make the most out of the three-day trade show. It\\\'s going to be like speed dating so prep yourself and get ready to meet your prospective franchise partners.

• Bring a notebook.

• Before the show, list all the things you expect in a business that suits your lifestyle. Then decide how much you can invest in the business and the resources available to you.

• During the show, look at the directory of participants. Walk around and visit the companies you like based on your list and ask for their franchise brochures. Then talk with the representative for more information.

• After the show, review your materials and compare the franchise offerings. Choose the franchise you want, and then write a letter of intent to the franchiser. Ask for more information. Then write down your contact numbers.

• Initiate a meeting with the franchiser at his office to see how professional he is. Determine if what he offers suits you, then ask if you can meet some franchisees at their stores.


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