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How to make the most out of product limitations

4 limitations that artisan entrepreneurs can use to their advantage
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Like any business, those built by artisan-entrepreneurs face limitations imposed by their product and their market. Here’s how artisanal enterprises turn these limitations into value propositions.

Here are four limitations commonly encountered by entrepreneurs who make and sell artisan products. Entrepreneur.com.ph lists down the ways that you can overcome each of them and even turn them into opportunities for your artisan business.

1. Limited: Products created by artisans are usually limited in terms of volume, variety, and reach.

Flip side: Their products are exclusive.

Value in the time of mass production evades consumers. If they are able to provide a good product at a good price with an exquisite feel and look to it, theirs is one step to becoming a successful business.

2. Slow turnover: Without the help of machines, production takes a while.

Flip side: Handcrafted items, created under the scrupulous eyes of artisans, deliver nothing but topnotch quality.

Every detail of the product or every stage of the process is well attended to. They can swear by their bottom line that they create nothing but quality products, no matter how long it will take them.

3. Under the radar: Artisans undertake minimal marketing efforts.

Flip side: By relying on word-of-mouth, they are assured of referrals from the same or similar group as that of their customers-turned-brand ambassadors.

Aside from the collective perception that artisans are not so much fond of fame, they are also one in believing that word-of-mouth is still the most effective marketing strategy.

4. Little business knowledge: Artisans are craft masters, not profit generators.

Flip side: This can work for artisans as they find creative ways to run their businesses, without compromising passion and advocacies.

Business is actually more of a relationship [with stakeholders], and when you are a social entrepreneur, you draw from all aspects of life to make your vision a reality. Technology is secondary; capacity building and teamwork are more important.

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