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Hate drinking water? These scented cups could do the trick

Inventor Isaac Lavi hopes The Right Cup will entice people to drink more water and, ultimately, help curb obesity and diabetes.
By Kim Lachance Shandrow |

 

If you are trying to kick the soda habit and drink more water instead, The Right Cup for you might have just come along on Indiegogo.

 

Isaac Lavi, aka “Dr. Scent,” is banking on it. After six years of prototype and patent yoga, the Israeli inventor-entrepreneur has created a fruit-scented (and -flavored) line of plastic cups that play games with your head. They trick your nose into thinking the plain water you are drinking is a sugary-sweet libation, minus the calories and guilt. All you have to do is pour water in them and drink up.

 

Billed as The Right Cup (we were not just being cute), the product has raised $537,750 (P25,061,569) as of January 17, 2016. 

 

Related: This designer water-bottle startup is making millions thanks to a shrewd merchandising strategy

 

Lavi hopes the aromatic cup will entice people to drink more water and, ultimately, help curb obesity and diabetes (Lavi himself was diagnosed with diabetes at age 30). The mind over matter magic is in the cup’s brightly colored rim, which is infused with Food and Drug Administration-approved fruit flavors and scents commonly found in sweetened drinks. Have your pick. They come in orange, mixed berry, lemon-lime, and apple.   

 

Related: Don't drink enough water? This water bottle will remind you.

 

The cup’s curved lip, which, yep, has food-grade flavors baked right into it, is designed to position your nose right over the opening (uh, like regular, old cups, we think?). This, Lavi said, makes your sniffer pick up “the aroma while your tongue flirts with a hint of sweet taste.” Merely a flirty hint, mind you. Make that a carb-, preservative- and sugar-free hint, apparently just enough to make you think the water inside tastes like juice.

 

We would love to try these clever cups on our kids, the pickiest peck of critics, to see if Lavi’s claim holds water. If it does, we are all in, especially because the cups are BPA ( Bisphenol A) free.    

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If the fruity cups hit their funding goal, and it looks like they will any minute, they are slated to ship out to Indiegogo backers in April 2016.

 

If you want to sweetly sip “Adam’s ale” from your own The Right Cup, hold your wallet, you will have to part with $78 (P3,635) for four; $39 (P1,817); for two; and $25 (P1,165) for one.

 

 

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Copyright © 2016 Entrepreneur Media, Inc. All rights reserved.

This article originally appeared on Entrepreneur.com. Minor edits have been done by the Entrepreneur.com.ph editors.

 

Photo from Indiegogo

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