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International Food Exhibition slated in May

Exhibition will run from May 12 to 14 at the SMX Convention Center
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The Philippines\\\' biggest food brands like Goldilocks, Saranggani Bay, Monde Nissin, Mama Sita’s, and KSK Food, together with 400 local and foreign exhibitors will be joining the 8th International Food Exhibition (IFEX) Philippines in a bid to boost the country’s food exports. IFEX Philippines will be held from May 12 to 14 at the SMX Convention Center, Pasay City.

This international food show leverages on the country’s innovations in food products and partnerships between the government and the private sector in pushing for the growth of the country’s food sector.

“We want to capture a bigger share of the international market through IFEX and engage these buyers by showcasing our innovative food products. We want them to explore the unlimited business possibilities the Philippines offers in terms of trade, tourism and investments,” Rosvi Gaetos, executive director of the Center for International Trade Expositions and Missions (CITEM), organizer of IFEX Philippines, said.

IFEX Philippines began in 1991 as the Asian Ethnic Food Festival (AEFF) which targeted solely the domestic market. In 2004, it evolved into an international food show highlighting quality and innovation in the Philippine food industry and in Asia.

“The show supports the processed food export industry, especially the small companies. The industry’s current challenge is to sell more into the world market and IFEX Philippines is one way to achieve that goal,” said Henson Tiu Laurel, vice president of INFOMAPP, a non profit organization that promotes productivity and quality among small food companies.

IFEX Philippines continues to be a main sourcing hub for international food retailers like Wal-Mart (United States), Hirasho Shoten Health Co. (Japan), Heuschen Schrouff (Germany), Manning Impex (UK), Wilby Commercial (Canada), and the Americana Group of Companies (Middle East).

The Philippine mango, famous the world over, has been chosen as the icon for IFEX Philippines.

In its many product forms (fresh, processed, dried, frozen, juiced, pureed, or canned), the Philippine mango is one of the country’s top food exports to countries such as the United States, Japan, Hong Kong, Germany, Malaysia, New Zealand, Canada, the Netherlands, South Korea, and the Middle East.

The country\\\'s different mango varieties are sourced from various provinces such as Pangasinan, Guimaras, Negros Occidental, Zamboanga del Norte, and Nueva Vizcaya.

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