th images menu user export search eye clock list list2 arrow-left untitled twitter facebook googleplus instagram cross photos entrep-logo-svg

With 100 Stores and Counting, This Restaurant Proves That "Lutong Bahay" Will Never Go Out of Style

Kuya J opened 100 restaurants in just two years
By Trixie Zabal-Mendoza for Yummy.ph |

 

 

 

It's no secret that we love our Pinoy food. But more often than not, fast food joints and restaurants peddling your favorite kare-kare or adobo face stiff competition from your lola or mom's dishes. Why would you go out for something that you can have at home?

 

 


Crispy pata

 

Kuya J restaurant was one restaurant who braved the challenge: from opening a small hole-in-the-wall in Cebu, the owners decided to open a bigger space and brought the Kuya J concept to Metro Manila. They recently celebrated a milestone and opened their 100th store in just two years after they launched. Not an easy feat when you're also battling it out with players in the fast-food industry who have numerous branches (and fans) in major cities in the country.

 

 


Kuya J's Kare-kare

 

 

 


Grilled scallops

 

 

Winglip Chang, President and Chief Officer of iKitchen, the company behind Kuya J, attributes their success and rapid expansion to serving simple but good home-style Pinoy food. Their take on dining out is centered with the Filipino family in mind, hence the familiar favorites on the Kuya J menu. You'll find crispy pata, pork sisig, kare-kare, and halo-halo on the menu along with specials such as grilled scallops. Most dishes are priced under P300, while their signature dishes won't go beyond the P500-mark.

 

 


 

 

This year, they launched the Ube Halo-Halo Espesyal, a creamier take on the usual Pinoy dessert with milky-smooth ube-flavored shaved ice which does not need a lot of milk. It has all the things that make for a satisfying halo-halo, too: generous servings of caramelized bananas, homemade leche flan, macapuno strips, and langka.

 

Chang shared, âKuya J is not an actual person but we believe that most Pinoy families have a âKuya Jâ in the familyâKuya Jay, Jesus, Jun Jun, Jerichoâitâs a name that willÂbe familiar to most families.â He also admitted that their choice of brand ambassador in actor Jericho Rosales has helped the brand get noticed.

 

They recently opened their 100th store in Puerto Princesa, Palawan and have stores far north (Tuguegarao) and in the south of the country (Iligan, Lanao del Norte)âproof that Pinoys will always crave for familiar flavors they grew up with.Â

 

 

*****

 

 

This story originally appeared on Yummy.ph.

* Minor edits have been made by the Entrepreneur.com.ph editors.

ADVERTISEMENT - CONTINUE READING BELOW

 

Latest Articles

What’s It Like to Drive A Toyota Rush in Balesin?

The entry-level compact SUV from the Japanese car giant was front and center at this year’s Road...

byPaul John Caña | May 27, 2018 09:00:00

This Company Thinks It Can Help You Get Over Your Smartphone Addiction With Stickers

Imagine a life where you're not checking your phone constantly

byNina Zipkin | May 27, 2018 06:00:00

From Oprah Winfrey to Tim Cook, Leaders Offer Gems of Wisdom to the Class of 2018

Inspiration from luminaries and leaders of the world

byNina Zipkin | May 27, 2018 02:00:00

(Look) Inside a Php2-Million First Birthday Party With a Royal Theme

“I wanted an event that was entertaining and will leave guests in awe,” said the proud dad

byKitty Elicay for SmartParenting.com.ph | May 27, 2018 00:00:00

(LOOK) Who are President Duterte's Cabinet Members That Got Richer in 2017?

At least two department secretaries more than doubled their net worth last year

byPauline Macaraeg | May 26, 2018 10:00:00

In the Journey from Engineer to Entrepreneur, Little Knowledge is Not Always a Bad Thing

The founder of Cebu-based Micab taxi-hailing startup recounts what it took to make the transition

byEddie Ybañez | May 26, 2018 08:00:00

Why Personal Passions and 'Side Projects' Are So Important for Entrepreneurs

Richard Branson loves to kite-ski. David Heinemeier Hansson is a race-car driver

byFiras Kittaneh | May 26, 2018 06:00:00

The Best Way to Win Is to Know When to Quit

Sometimes you have to cut your losses and move on

byDavid Kleinhandler | May 26, 2018 02:00:00

Sports Memorabilia Can Actually Be a Good Investment. Just Ask These Guys

Score big with Hall of Fame Authentics' signed and game-worn sporting items

byEsquire Philippines | May 26, 2018 00:00:00

SEC Approves Php17.55-B IPO of Del Monte Philippines

Operator of world’s largest pineapple plantation needs to clear the Philippine Stock Exchange next

byElyssa Christine Lopez | May 25, 2018 18:00:00

Here’s Why PH’s World Competitiveness Ranking Plunged the Most in Asia

Lower scores in employment and business efficiency were the two biggest factors, according to the...

byLorenzo Kyle Subido | May 25, 2018 16:00:00

How a Tasty Bacon Dish Turned an “Endo” Worker to Owner of a Fast-Growing Chain of Food Stalls

Rica Peñalosa is now franchising her Bacsilog business for Php450,000 per unit

byElyssa Christine Lopez | May 25, 2018 14:00:00
Close