Filipino artists and craftsmen catering to the global market will soon have a unified brand for Philippine design to improve the marketability of locally-made products, Trade Secretary Gregory Domingo said at the opening of the 53rd Manila F.A.M.E. International over the weekend.
“It will be a concerted effort to create a more solid image for our brand abroad,” Domingo said as he addressed over 300 exhibitors at the ongoing F.A.M.E. (Furnishings and Apparel Manufacturers\\\' Exchange), which is one of Asia Pacific’s longest running trade shows for home and fashion lifestyle.
As much as 2,000 buyers from Europe, the United States, Asia Pacific and Australia are expected to flock the SMX Convention Center until April 19.
“We have to seize this opportunity. We have to strengthen and capitalize on the marketability of Philippine products in the international market,” Domingo said. “Good enough is no longer enough.”
Domingo said that the handicraft industry, which covers furniture, home accessories, décor, and crafts, is one of the forces that help change the landscape of the rural parts of the country.
Manila F.A.M.E. International, which officially began in 1983, showcases the latest innovation and design trends in home, holiday and gifts, fashion and health and wellness. It is the only trade show in the Philippines recognized by the Union des Foires Internationales, an international association of trade fair organizers.
Manila F.A.M.E. International