The Department of Trade and Industry’s (DTI) campaign to grow exports for the home, holiday décor, and fashion sectors gains momentum as close to 300 exhibitors and 800 local and foreign buyers pre-registered to participate in Manila FAME International trade show this week, starting October 16 to 19.
DTI Secretary Gregory L. Domingo has earlier called on industry players to band together into one signature event for the Philippine furniture industry under the Manila FAME banner.
“We are focusing our efforts in areas where we are competitive. Now that we have a unified show for the home and fashion sectors, we look forward to growing our exports to achieve our PEDP target by 2016,” Secretary Domingo said.
The Philippine Export Development Plan (PEDP) 2011-2013 outlines key product, market, and promotions strategies to grow Philippine exports to US$120 billion by 2016.
To date, the Philippine home style sector remains among the country’s export winners based on data from the National Statistics Office. Woodcraft manufactures alone ranked third in total export sales increasing by 70.7 percent in August 2011 compared to same period last year. Also, holiday décor exports grew by 29.9 percent, while fine jewelry exports grew by 38.21 percent.
“Consumers from developed countries like China have become more cosmopolitan and the rising demand of furniture and woodcrafts in Japan, as reconstruction picks up, have helped influence this growth. Manila FAME’s consolidation in promoting one country brand for the sector will further sharpen our competitive advantage and address the emerging markets,” DTI Undersecretary for Industry Development and Trade Policy (IDTP) Adrian S. Cristobal Jr. said.
The Manila FAME International October edition will be the first time the country’s major furniture events are consolidated into an international super show – Manila Now, and Cebu Next. It is organized by the DTI’S Center for International Trade Expositions and Missions (CITEM).