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Marketing 101: Using Facebook for your business

Facebook is also for networking.
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Businesses have found a new home and partner in cyberspace, and this doesn’t come as a surprise. The Internet has proved to be the best and cheapest marketing tool. Its reach is global, and costs are virtually free. As a result, social media is fast becoming an overlooked marketing weapon. And even if you have been using it, you probably haven’t tapped into its fullest potential.

[related|post]A report from Gartner Inc., a technology research and advisory firm, Asia accounts for almost half of the world’s total of Internet users. As such, the prospect for customer growth is in the millions, and you don’t even need to get off your seat. The report also, found that “while Asia’s biggest economies have been slow to embrace the global social communities of Facebook, Yahoo and Twitter, many countries in the region have followed the adoption patterns of Europe and the US. The most avid social networkers are in the Philippines, where Facebook is the country’s most visited Internet site.”

Here’s how you can maximize Facebook for your enterprise:
Create a fan page. People typically use Facebook to create a personal profile. But for a business, company, or product, it’s advisable to create a fan page ( instead. This can be an addition to your official Web site or serve as the formal online presence of your venture.

Customize. Once you have your own fan page, customize it to suit the image your company or brand is trying to project. Obtain a vanity URL ( so people can find you easily when they search for you. Upload your company logo or a photo of your product and use it as a profile picture for easy identification. Don’t forget to include important details, such as an overview of your business and contact details.


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