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Pinoy consumers are one of the most optimistic in the world

Perceptions of Filipinos on whether it is good or bad time to buy things over the next 12 months, showed a slight improvement in confidence.
By Entrepreneur Staff |

Nielsen’s latest Consumer Confidence Index reveals that Philippines still has the third highest positive sentiment among respondents from 58 countries worldwide this third quarter of 2012. Just like last quarter, the Philippines was in third place following Indonesia and India.


In this recent report from Nielsen, a leading global provider of information and insights into what consumers watch and buy, consumer confidence in the Philippines is at 118 compared to 112 from the same quarter last year.


“This paints a positive picture for the third quarter of 2012. The high confidence can be attributed to the positive perception regarding local job prospects in the country for the next 12 months, which at this point is the second highest worldwide,” said Stuart Jamieson, managing director, Nielsen Philippines. “Expansion plans in the energy, transportation, telecom industries and largely, the business processes outsourcing, are helping to create this positive perception in the country.”


The Nielsen Global Survey of Consumer Confidence and Spending Intentions, established in 2005, measures consumer confidence, major concerns and spending intentions among more than 29,000 Internet consumers in 58 countries. Consumer confidence levels above and below a baseline of 100 indicate degrees of optimism and pessimism.



The study also revealed that Filipino online consumers feel positively about the state of their personal finances, ranking second among the most optimistic about their personal finances in the world.


For the third quarter of 2012 perceptions of Filipinos on whether it is good or bad time to buy things that they want and need over the next 12 months, showed a slight improvement in confidence with 7 percent saying that it is an excellent time to do so as compared to 5 percent a year ago. Thirty-nine percent of the respondents said that it is a good time to buy compared to 42 percent  in the third quarter of 2011.

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