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Reader\\\'s Digest reveals most-trusted brands in the Philippines

The complete list
By Carlo P. Mallo |

What brands do Filipinos trust? Over the past 13 years, Reader\\\'s Digest has been conducting an annual study to track the most trusted brands in Asia, including the Philippines.

For the latest study, survey questionnaires were inserted in the Oct 2010 issue of Reader’s Digest magazine to get a feel of the market.  Aside from the printed questionnaires, the publication also conducted telephone interviews to complete the survey. The methodology of the research was designed by Synovate, a global consumer research company.

The survey had 1,000 respondents from the Philippines aged 20 and above. Reader\\\'s Digest said the respondents were at least high-school graduates and belonged to the top 50 percent of the population based on household income.

Awardees were given gold and platinum recognitions. Brands that have a clear lead over competitors, received a gold award. Brands that scored three times more than their nearest competitor, got a platinum award. A platinum award is also given to brands whose score is at least twice more than their competitor but has an average rating of four out of five in the qualitative criteria.

Now, here’s the complete list of the winners in the 2011 Reader’s Digest Trusted Brand Awards.

 

FINANCE
Bank Banco De Oro
  Bank of the Philippine Islands
  Metrobank
Credit card Banco De Oro
  Bank of the Philippine Islands
  Citibank
Insurance company Philamlife (Platinum)
  Sun Life
Investment company Bank of the Philippine Islands
  Philam Asset Management
  Sun Life Financial
   
TELECOMMUNICATIONS
Phone service (Fixed line) Philippine Long Distance Company (Platinum)
  Globe Telecom
  Smart Communications
Internet service PLDT myDSL (Platinum)
Mobile phone Nokia
  Samsung
  Sony-Ericcson
   
SERVICES
Airline Philippine Airlines (Platinum)
  Cebu Pacific Air
Airfreight/ Courrier service LBC (Platinum)
  DHL
  FedEx
   
PROPERTY DEVELOPER Ayala Land (Platinum)
  Sta. Lucia Realty
   
TV NETWORK ABS-CBN
  GMA Network
   
UNIVERSITY University of the Philippines
  University of Santo Tomas
   
HOSPITAL St. Luke\\\'s Medical Center (Platinum)
  Makati Medical Center
  The Medical City
  Philippine General Hospital
   
EYE CENTER Asian Eye Institute
  The American Eye Center
   
RETAIL
Shopping center/Mall SM City North Edsa
  SM Megamall
  SM Mall of Asia
Family restaurant Max\\\'s Restaurant (Platinum)
  Jollibee
   
HOUSEHOLD PRODUCTS
Air-conditioner Carrier
  Condura
  Panasonic
Washing machine Panasonic
  Sharp
  Whirlpool
Refrigerator General Electric
  Panasonic
Water purifier Wilkins (Platinum)
Paint Boysen (Platinum)
Mattress Uratex (Platinum)
  Salem
   
INFORMATION TECHNOLOGY
Personal computer Acer
  Apple
  HP
Multi-function HP (Platinum)
  Canon
  Epson
   
CONSUMER ELECTRONICS
Flatscreen TV Samsung 
  Sony
Camera Canon 
  Sony
   
FOOD AND BEVERAGE
Cooking oil Minola (Platinum)
  Baguio Oil
Seasoning products Ajinomoto
  Knorr
  Maggi
Rice Magnolia
Fresh meat Monterey (Platinum)
  Magnolia Chicken
Canned tuna Century Tuna (Platinum)
  San Marino Corned Beef
Sugar substitute Equal (Platinum)
Baby milk Promil
Juice Tang (Platinum)
  Del Monte
  Nestea
Coffee Nescafe (Platinum)
Energy Drink Gatorade (Platinum)
  Cobra
  Red Bull
   
HEALTH AND PERSONAL CARE
Vitamins/Health Centrum
  Enervon
Rubbing alcohol Green Cross (Platinum)
  Johnson & Johnson Band-aid Alcohol
Toothpaste Colgate (Platinum)
  Close-up
   
PERSONAL PRODUCTS
Pen Pilot (Platinum)
  Panda
  Parker
   
AUTOMOBILE-RELATED BRANDS
Car Honda
  Toyota
Petrol station Petron
  Shell

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