In the Philippines, business matters are always best dealt with on a face-to-face basis in a warm and pleasant atmosphere.
While many Western business people think that time is gold and want to get to the point immediately, the Filipino likes to be indirect, talk about mutual friends and family, exchange pleasantries, and share a joke or two. Only after establishing a cordial atmosphere will people negotiate.
To a Filipino, cultivating a friend, establishing a valuable contact and developing personal rapport are what make business wheels turn. Coming to negotiations armed with a few but great conversation starters can help you get a better for the coming business deal. Only in the Philippines!