Working for multinational firms is not exactly the easiest way to start a business on the side, but despite their hectic schedule and heavy workload, two ladies purused their dream of becoming entrepreneurs.
Tanya Maria dela Cruz and Kristine Elizabeth Enriquez put up Sole Sister, an online brand that sells shoes, bags, and other stuff for girls, in May. While leading busy corporate lives during daytime, dela Cruz and Enriquez turn online entrepreneurs at night.[See two startup tips for aspiring entrepreneurs here]
“One thing that helped us in this business is that we used what we learned from our corporate works into the business. There are even things that we do in our corporate lives that we only fully understood when we started our business,” Enriquez shared with Entrepreneur.com.ph.
The idea to start a shoe business came to them during a sales rally of their company.
“We were so inspired by what the speaker, which was Efren Penaflorida, said about becoming the change that you want. It was at that moment that we wanted to start becoming entrepreneurs,” dela Cruz said.
Just like other entrepreneurs, the two ladies first thought of going to China to find a good supplier for their products. But the partners found something better. [See 10 nuggets of business wisdom from successful entrepreneurs here]
“With \\\'change\\\' on our mind, we decided to locally source our products and help the local shoe industry,” dela Cruz said, adding that their suppliers are mostly home-based shoe-makers in Laguna.
And as they say, the rest is history. From an initial stock of 12 pairs, the group is now selling more than 100 pairs monthly.
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