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Standing out from the crowd

Healthy fare and quality service differentiate this American resto chain offering Chinese food.
By Karmina De Ungria |
<>With 12 solid years of multi-unit operational experience, GRCI did not have a hard time to convince P.F. Chang’s to enter the Philippine market. In fact, the bigger difficulty was in finding the right location. The company took a year to pinpoint the perfect spot for P.F. Chang’s flagship branch here.

 

GRCI eventually chose Alabang in Muntinlupa City, particularly The Street at the Alabang Town Center. “Alabang is a fantastic family market! We could not possibly be happier with our location and the way the community has embraced us,” says Rodriguez.

 

Rodriguez would not divulge GRCI’s investment in P.F. Chang’s, but cites hard work, commitment, and love for the brand. GRCI plans to open a second location of P.F. Chang’s in the third quarter of this year at W Global Center, Bonifacio High Street in Taguig City. Five other branches will be put up in the coming years.

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