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The basics of great customer service

Customers are the lifeblood of any business.
By Mari-An C. Santos and Entrepreneur Staff |

Customers are the lifeblood of any business. Without them, a business will surely fail and die. That is why business owners understand the value of investing in customer service to keep their patrons satisfied and have them back for repeat business.

While most small businesses may not have the budget to devote an entire department to this important aspect of business, they can still provide good customer support on the cheap. How? Rebecca Costales, co-owner of He-Brews Bookstore & Café in Baguio City, says being in the food and beverage business means customer satisfaction is imperative, and is always predicated on service.

Mike Maglipon of MJ46 Center Sports Depot and MAGCON Design, both located in Parañaque City, agrees, saying that most small businesses have survived simply because of personal attention to their clients. “Simply put, every employee is assumed to replicate what their bosses are doing, based on their capacities, without any written manual to serve as a guide,” he says.


The three basic sections of customer service, adds Maglipon, are pre-selling, in process selling, and post selling. Within the sections are these aspects:

The human touch. “Lessening the mechanical nature of entertaining an inquiry” with personal, extra-mile service, “gives the SME (small and medium enterprise) an advantage,” Maglipon says.

Honesty and openness. When it comes to the pre-selling stage, “Completely inform the client of all details about the product so you manage expectations from the very beginning,” says Maglipon. Your staff should live by this philosophy, too.

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