You must have seen, read or heard about strange-sounding names such as L-Carnitine in bread and iced tea labels. How about beta-carotene in orange juice or lycopene in tomato sauce? These are called “nutraceuticals”, a term coined by Dr. Stephen DeFelice to mean “any substance that is a food or part of a food and provides medical or health benefits, including the prevention or treatment of diseases.”
Dietary supplements such as vitamins and minerals; functional foods such as oats, bran, omega-3 in milk, probiotics and canola oil; medicinal foods such as transgenic plants all fall under the categories of nutraceuticals.
The rising costs of medication and conventional healthcare have made more people all over the world seek alternatives and more affordable products for treatment and disease prevention and with that, nutraceuticals emerged.
These days, neutraceuticals are being used by Philippine food manufacturers in more and more products in response to the needs and demands of the ever-growing health, wellness and fitness-conscious markets ranging from the young to the old.
Neutraceuticals are just one of the many “ingredients” that are sourced out, discussed and featured in this year’s forthcoming trade event by the Food ingredients Philippines (FiP) at the SMX Convention Center, Pasay City.
Food ingredients Philippines 2013 (FiP), is UBM Asia’s response to the fast growing demands of the affluent middle-class markets in Southeast Asia and is currently hosting “Source, Grow, Nurture,” a unique trade exhibition for the local and international food manufacturers, technologists and suppliers at the SMX Convention Center, Pasay City. The show runs until June 28, 2013 at the SMX Convention Center, Pasay City.