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Tourism promotion goes mobile

QR code readers found in smart phones were used for the campaign.
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Mobile phones are no longer just mobile phones. In the Queen City of the South, Smart Communications shows the other uses of the mobile phone aside from just making calls and sending out SMS.

Smart and Cebu-based website have partnered to deliver information on tourism and heritage sites to mobile phones and tablets through quick response or QR code scanning.

[related|post]Smart and will place special markers on tourism and heritage sites all over Cebu. The markers will contain a snippet of information about the site and a QR code that, when scanned, will open an article about the landmark. To be able to load the information, users must be connected to the Internet and they must have a QR reader in their devices. Most phone platforms offer free QR code scanners in their respective application markets.

Smart and also launched “A Guide To Cebu 2012,” an electronic guidebook on Cebu. The guidebook will be sold on Amazon and other online bookstores but will also be made available for free download at the airport, Ayala Center Cebu, hotels and other locations frequented by tourists.

The Sinulog guidebook is available for download starting today. A Guide To Cebu 2012, however, will be made available for download in January in time for the Sinulog.

“The project showcases journalism that takes full advantage of new technology to deliver information to people,” said Marlen Limpag, editor, “With the project, people are able to read on their phone or tablet about historic events right at where these happened.”


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