Online consumers in the Philippines are among Asia Pacific’s most active in terms of conducting product research, reading consumer reviews and searching for online deals. This is according to a report on the influence of digital media on shopping habits released by Nielsen, a leading global provider of information and insights into what consumers watch and buy.
The Nielsen report found that among consumers who engaged in eCommerce activities,
over two thirds of online consumers in the Philippines (72 percent), indicated using the Internet for grocery shopping research in the past month, and 47 percent of those consumers did so daily, compared to 39 percent in Asia Pacific.
Online Filipino consumers were also the most active in Asia Pacific to search online for deals;
61 percent have done this in the past month compared to 39 percent in Asia Pacific.
However, when it comes to online purchase conversion, only 34 percent have made a
purchase online in the past month compared to 62 percent in Asia Pacific and 49 percent
“With internet penetration increasing exponentially in the Philippines, and the growing number
of consumers who are turning to the internet to conduct product research and ensure they are
getting the best price or deal, this trend provides an apt environment to convert online
researchers to make online purchases,” said Stuart Jamieson, Managing Director of Nielsen,