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What happened to Delifrance?

Delifrance is now Cafe France
By Entrepreneur Staff |

Jollibee Foods Corp. rocked the food service industry twice last year. First, when it purchased 70 percent of Mang Inasal, and second, when it let go of its Délifrance franchise. The former received much fanfare, but little attention was paid to the latter.

Except for one disclosure filed with the Philippine Stock Exchange announcing the sale of the brand’s assets, not much is known about the new owners and the fate of its subfranchisee.

In the PSE filing, JFC said its wholly-owned unit Fresh N’ Famous Foods Inc. agreed to sell the assets of its Délifrance business to CafeFrance Corp., a company led by tycoon Emilio Yap, for P100 million. JFC also revealed it was terminating its franchise contract with Délifrance Asia on December 31, 2010.

Based on the same statement, CafeFrance Corp. intends to operate a café business in all existing Délifrance store locations under a new concept and brand name.

Details regarding the future of Little VinVin Corp., the sole sub-franchisee of Délifrance in the country and owned by Simon Wong, were not discussed in the PSE disclosure. Wong owns the Délifrance outlets at the Ninoy Aquino International Airport.

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