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Choose the right one.
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If you get your business name right, you’re off to a good start at winning brand love
from your target consumers. Here are some points to consider when deciding on a name.

Quick recall. You want clients to remember your business name in a snap, and not have to search their memory for it.

Pleasant meaning. Your business name should evoke favorable images or feelings among your consumers, and not something that’s distasteful or unpleasant.

Easy to pronounce. The harder it is to say, the more likely your business and brand name would be dismissed by the public.

Flexible. Think long-term—the name you choose must accommodate future business expansion, even if that’s not in the near horizon.

Customer appropriate. Wordplay is fun in and by itself, but as a business name, it can cause confusion.

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