Filipinos became more trusting of institutions in 2012, with more people saying they trusted the Government than the previous year, according to the 2nd Philippine Trust Index (PTI), undertaken by EON Stakeholder Relations in partnership with the Ateneo Graduate School of Business (AGSB).
Now on its second year, PTI—a study on trust among different stakeholder groups in the Philippines—showed that the most trusted groups in 2012 for the general public were the Church (68.1 percent), the Academe (45.1 percent) and the Media (32.2 percent). Ranked as the least trusted in 2011 with a 7 percent trust rating, Government mustered a trust rating of 15 percent in 2012, higher than NGOs (12 percent) and Business (8.9 percent).
There were big jumps in trust levels of the informed public in urban areas for the different government agencies, starting with the Office of the President, for which trust levels almost tripled from 9.4 percent in 2011 to 21 percent in 2012; and the Cabinet, which saw its 2011 trust level of 4.4 percent more than triple to 14 percent in 2012. Trust levels for LGUs doubled from 7 percent in 2011 to 14.7 percent in 2012. There were also improvements in trust levels for the Supreme Court, Senate, RTCs, and Congress.
Undertaken in 2012, the expanded survey covered 1,575 respondents, both from the informed and general public nationwide, to provide a deeper understanding of the factors that create trust among institutions, and to identify the qualities and traits that Filipinos value the most.
“The findings show us that establishing trust is a dynamic process that all institutions need to pay close attention to – and we have seen in that in 2012 trust levels increased for the government, media and the church. This highlights the important role of communication and engagement among all organizations, whether they are building their brand, enhancing shareholder value, or rebuilding their reputation.” said Junie del Mundo, Chairman and CEO of EON.
AGSB Dean Albert Buenviaje added that “the findings are instructive and will guide us in better understanding the way Filipinos think and establish trust, whether for an individual or an institution. For the Ateneo Graduate School of Business, the PTI highlights trust an important ingredient in shaping effective leaders in the Philippines”