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WOFEX 2011 Trends: Coffee machines

Is there still space for a new player?
By Carlo P. Mallo |

If there is one thing that can jolt any Filipino awake, it\\\'s got to be coffee.

Filipinos are one of the most avid coffee drinkers in the world, with some unable to survive the day without drinking a cup, while others down 5 cups as if it were water. It comes as no surprise to see every street corner in major cities like Makati, Cebu and Davao with a coffee shop. But was still surprised to see the number of high-tech coffee machines that were being sold at the World Food Expo 2011.

There were also a lot of people inquiring about how they can acquire coffee machines. All the while everyone is thinking that the coffee shop business has already reached its peak, could it just be the beginning of another trend in the country?


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Photos by Marie Joyce Saison

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