th images menu user export search eye clock list list2 arrow-left untitled twitter facebook googleplus instagram cross photos entrep-logo-svg

5 reasons why you should start sourcing locally today

There are more than enough reasons why entrepreneurs should opt for local sourcing of goods/supplies these days. Here are those.
By Amor Maclang |

Dear Amor,
ht_nurture.JPGI heard local sourcing is currently the rage in the US; and that the trend is starting to gain a massive following here in the country. I was wondering what makes it a hit? My friend’s about to open her own grocer and she mentioned she wasn’t too keen on the concept of sourcing locally.
How do I convince her about its benefits?
Please help me out.
Frederick G.




Dear Frederick G.,
A friend helping out a friend is a noble burden to take. I’m glad you’re doing your best to offer your friend the best advice you can offer. Locally produced goods have begun to entice more companies due to quite a number of reasons. Let me give you compelling points that may soon add your friend into the long list of establishments who champion local sourcing.
1. Quality goods, quality served

Nowadays, buyers and diners are not just influenced by taste–most of them rely on quality, on whether or not what they put inside their body is good for their health. In this age of nutritional concern, traceability of a food’s origin plays a big role.


Holy Carabao Holistic Farms, an organic, biodynamic farm that supplies produce to eco-conscious homes, is a great example.



Holy Carabao proprietor Hindy Weber-Tantoco takes pride in growing real food on living soil without the use of chemicals or GMOs, and in respecting the seasons and natural cycles of our planet. 



“We practice sustainable, biodynamic farming that does not compromise the Earth's ecosystem nor the farmer's livelihoods for short-term gain,” Hindy shares. Holy Carabao sources from its own farms in Laguna and Batangas, and in partner farms in Baguio and Bukidnon.



Hindy’s Know Your Sh*t campaign deals with educating people on what real honest food is about one step at a time. “At Holy Carabao, we only use and grow good sh*t. Some farms use bad sh*t all the time or some of the time. Some farms use no sh*t at all (like hydroponics), and that seems cool - because who wants to have any sh*t in their lives? But the thing is the Earth is naturally diverse, and is teeming with flora & fauna -- it needs good sh*t. We work with that knowledge, not against it. We don't manipulate what we feed or put in the Earth. We listen to the Earth, we listen to what it needs, and work together WITH it so it gives back exactly what we need to LIVE and GROW.“

2. Control over the food chain

From planting to food preparation, cooking and serving, with sourcing locally, you get to lord over streams of operations. You can visibly inspect and know the whole process of what your source is. This is true especially for those who went for hyper-local sourcing, which is simply growing crops in your own garden, a requirement for house-made, farm-branded, and artisan labels. This also means you become less dependent on imports, which makes it cost-effective because with less import, there’s less money on transport delivery and less hassle on customs. This enables your business to become more self-sufficient. You are actually shifting the control from the boardrooms of overseas giants back into your own community where it truly belongs.


Nurture Spa Wellness Village in Tagaytay puts this point to good use by integrating their menu with raw materials sourced primarily from its own backyard.


President and Co-owner Cathy Turvill shares that in sourcing materials, they are guided by a sequence:  a. plant what we need, to the extent possible (vegetables grown from their own farm include: kale, lettuce, tomatoes, carrots, radish, beans, eggplants, ginger, cauliflower, etc.), b. Source from the Barangay (bananas, pineapples, coffee are sourced from their Barangay), c. source from the nearest local market (they source their beef and chicken from Mahogany market), and d. Source from the country (they avoid imports to the extent possible)


Nurture Spa Wellness Village’s philosophy revolves around healing yourself through the use of natural means, instead of medication that can do your body more harm than good.



A Department of Tourism accredited destination spa, Nurture Wellness is home to Gabriela– a living museum that highlights Filipino traditions with the addition of a pick-your-own salad and herb garden, with costumed staff who can explain the benefits of the various vegetables picked. Cathy also conducts learning sessions on organic farming for visitors who wish to learn.

3. Community empowerment

Local sourcing is community-driven. When you source locally, you’re helping the local economic drivers at the same time increasing their knowledge/awareness about environmentalism. “Everyone should be involved. Everyone has the right to support and participate in a noble program of local sourcing and benefit from it,” shares Ricardo Manuel Sarmiento, Executive Vice President of Vitarich Corp., one of the country's pioneers in feeds and poultry production. “Local sourcing is good, especially if it’s within the vicinity of our feedmill, because it will perk up economic activity within the locality, create income and partnerships.”
“Buying products from local sources helps communities to sustain their livelihood.  We are supporting local farmers to continue their production and operation to create and maintain employments in their respective areas,” Ricardo Manuel adds.
As an advice, Ricardo Manuel shares that, “We need to support our Filipino farmers for the production of locally sourced products.  Wheat and Soybeans are domesticated food crops and have been the basic staple food for human and animal grade. These two products had been the major import products from different sources in the world. It could be cheaper if we produce for our own consumption, reducing on dependency on the import product.”



“Helping our economy is all about making our country richer. It is actually quite simple economics.  Before we buy other products we should patronize our own products first.  Once we keep on buying our own made products, it will send a signal to the companies to put up a manufacturing company in our country which in result will give jobs to people, and better economy,” shares Ricardo Manuel Sarmiento, Executive Vice President of Vitarich Corp.


“Let us support the Filipino food industry. Affordable price means local products because it does not have fixed cost like shipping fee and taxes as well, and it bring good for the whole country because we will all benefit from this, economically and financially,” Ricardo explains.
When asked about what product or process in our country deserves more attention, Ricardo answers: “In Agriculture and Food, we should enhance corn farming which has the biggest requirement from livestock. There is also big opportunity for cattle-raising to augment shortage in beef supply. We should also encourage business expansion on Pangasius fish farming to meet its growing demand in the trade.”
“Also for foods, we can be able to buy back all the produce of our customers like hog, chicken, quail and duck eggs and broiler, like what we are already doing now. There is still big potential for the dairy business in our country since 95% of our milk and milk products are still imported. Our company has already developed products and farming techniques that significantly improve dairy production. Several entrepreneurs who ventured and are collaborating with us have seen the profitability of this business.“
4. Bolster the pride of every Filipino


Local sourcing helps bolster the nationalistic pride of every Filipino. People feel proud when they hear about a well-made authentic Filipino product getting the recognition it deserves. And Filipinos are all about global recognition.


According to Marvin Tiu-Lim, VP for Operations of the Mega Global Corporation, “When companies use local sourced raw materials it helps the economy in a number of ways; there is increased local jobs, increased local spending power, increased number of local companies competing with each other to provide better products and services for the public, increased quality of materials and final product, and increase in skills and pride of the Filipino people.”



“Being in the market for only 15 years, Mega Sardines is the fastest growing sardines brand in the country. Our long time partners and their respective communities benefit from this growth economically, as our volumes increases,” Marvin adds.



“We source our fish from Zamboanga and the Sulu Sea, our Tin Cans from Zamboanga, and our Labels and Boxes from Manila. We go from Catching to Canning in 12 hours - we watch and can our own fish within 12 hours, complying stictly with ISO and Food safety standard 22000, HACCP (Hazard Analysis Critical Control Points), EU and halal accreditation,” Marvin Tiu-Lim, VP for Operations of the Mega Global Corporation explains.
 “Because we wanted to provide our customers with an easier way to consume our products, we became the first company to launch easy open can sardines in the market. We’ve also adopted vertical integration for our operations - we build our own ships, we catch our own fish using these vessels, we make our own ice for preservation, and we can our own fish into sardines,” shares Marvin. “We control the quality of our product from the raw materials to the end product.”


5. Protect our environment

The way the environment of a region is taken care of impacts the way the food and other goods are produced. Support for local produce means support for the distinct environment as well. It means you give the world far less carbon footprint and less food miles, which means less traffic for your supply, reduced fuel consumption, single drop offs and less packaging. Century Tuna is a major proponent, having once promoted an artisanal handline tuna fishery in Pasuquin, IlocosNorte. It was an initiative that aimed to improve local fisheries management while ensuring the sustainability of the area’s small-scale handline industry.
If you ask me, local sourcing is a way of going back to our roots and giving it the recognition it deserves. I am a firm believer of our country’s multi-industry potential, whether it is in the agri-agro, in agrifishery, or agri-industrial, or maybe in tourism, food and retail. Local sourcing ingrains sustainability in your value chain, and you help out communities in the process. That’s the number one equity of local sourcing, that it’s a win-win situation: you’re not only helping yourself win, you’re helping others, the country, AND the environment as well.
Thank you and good luck,



About the columnist

amormaclang.jpgAmor Maclang leads GeiserMaclang, an internationally awarded full-service marketing communications company that steers leading names in a diverse field of industries. For more information and to post her a message, visit Geiser Maclang Network ’s online directory listing here. 

Latest Articles