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\\\'Golden Era\\\' of RP franchising industry

Filipino brands and concepts set sights on overseas expansion as new avenue of growth
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In the ‘golden era’.

That was how Samie Lim, Philippine Franchise Association chairman emeritus, described the booming industry of franchising in the country. [Read more about Franchise 2010 here]

“All the franchise brands here are preparing to go global just as Manila is preparing to host Franchise Asia 2011 next year,” Lim said on the sidelines of the opening of the grand expo of Franchise 2010 at the SMX Convention Center .

Beyond franchising in the Philippines, Filipino brands and business concepts are looking at overseas expansion to drive growth.  [See five things to consider in choosing a franchise brand here]

“All the franchise brands here are preparing to go global just as Manila is preparing to host Franchise Asia 2011 next year,” Lim said. “This is the biggest and the best so far that we have made, even better than what other countries have.” [See things to do and to avoid in expanding your business overseas here]

The Philippines is set to host Franchise Asia 2011, where a large number of foreign franchise brands from all over the world as well as franchisees and aspiring franchisees here and abroad are expected to attend. [See previous list of best foreign franchises here]

A total of 334 exhibitors have participated at the Franchise 2010 expo. Franchise concepts to choose from are gasoline stations, therapeutic spas, restaurants, food chains, drugstore and convenience stores as well as novel businesses such as a home theater installation company, and electronic paper advertising, among others. [See three qualities of an ideal franchisee here]

“We are the best show in Asia, compared to all other expos that I have visited. Europe has the best in the world -- the Paris Expo. But we, I believe, are second to that,” Lim said.

Expecting an estimated 30,000 visitors over the weekend, the Franchise 2010 expo  claims to be the biggest  exhibition of its kind in Southeast Asia.

“Most of the visitors that we have are not from Manila but are from the neighboring provinces and other parts of the country that came all the way here for the expo. A number are repeat visitors who bought a franchise last year and are now looking for another brand to franchise,” Lim said. [Read DTI to issue rules on franchising here]


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