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Five things to consider in choosing a franchise brand

Pancake House\\\'s Martin Lorenzo shares his insights on the perfect franchise brand for you
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Among all business opportunities these days, the food business, particularly casual and fast food restaurants, is sure to give any entrepreneur a good return on his investment.

With the numerous franchise brands available in the market, picking the right can be as tricky as the actual business operation.

Martin Lorenzo, Pancake House Inc. president, shared with Entrepreneur Philippines some tips on getting the right franchise package for any aspiring entrepreneur. Pancake House  was a previous winner of the Franchise Awards of ENTREPRENEUR Philippines Magazine.

Presently, PCHI owns and operates brands such as Pancake House, Teriyaki Boy, The Sizzlin’ Pepper Steak, Dencio\\\'s,  Kabisera ng Dencio’s, Singkit, and Le Coeur de France.

Lorenzo’s tips are:

1. Strong Brand

A strong brand is essential in these times when people are, more often than not, inclined to head to a reliable restaurant brand that is known for the quality of its products, service and value for money.

2. Good Franchise Support

If the store is a franchise, the franchisee must select a brand that has good franchise support – from planning, staff training, and marketing. A comprehensive support from the franchise brand will be very helpful in ensuring the success of your business, especially if you have just entered the market.



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