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Jollibee\\\'s Caffe Ti-Amo to open more stores in Metro Manila

Korean brand seeks to capture sizable coffee-drinking market in RP
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After dominating the quick service restaurant sector, Jollibee Foods Corp., the owner and operator of the largest  fast food chain in the country, the company is setting its sights on the coffee and gelato sector. [Read Jollibee group reports robust earnings growth here]

Through a joint venture with the Tan family, the same family behind the distribution of Nikon cameras in the country, JFC is gearing to capture a considerable portion of the coffee and gelato sector. [Read lower expenses help Jollibee survive economic crisis here]

Coffeetap Corp., the joint venture between the Tan family and JFC, will be the official master franchiser for the new brand.

While there has yet to emerge a major player in the gelato sector as of the moment, the coffee sector, on the other hand, may face a shake up as the company is offering one of the fastest growing brands of coffee in Korea. [Learn how to make ice cream here]

The brand\\\'s strong performance in Korea, reaching a total of 280 stores within five years since it started, Caffe Ti-Amo is seen to pose a major competition to the existing coffee shops in the country. [Read Coffee Bean & Tea Leaf, Crocs tie up for a special promo here]

Already Caffe Ti-Amo is eyeing to open eight more stores throughout Metro Manila. At present, two stores, one in SM Manila and another at SM North Edsa, are already serving the public.

Two more stores will soon be opned, the first shop at Greenbelt 5 in Makati City and the second store at Trinoma in Quezon City.

The brand is banking on the expertise of JFC in terms of employee management, location selection, market studies, and product acceptability.

"But more than anything else, the taste of our products, especially the gelato is as close as it could get to how gelato tastes like in Italy. We source all ingredients from Italy...to ensure the authentic taste of our gelatos, said Pamela Tan, president of Coffeetap Corp. "It is the taste and the quality of our products that will be the main selling point." [Read about Fiorgelato: The Pure Italian Ice Cream here] -  Carlo P. Mallo

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