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A promising restaurant franchising opportunity

Are you considering getting into the highly competitive restaurant industry? Lady Christine’s Baby Back Ribs is undoubtedly one of the most practical and most promising options for restaurant franchising. Learn more about it.
By James Humarang |
A promising restaurant franchising opportunity
<>Filipinos are natural food enthusiasts. That is why food businesses thrive in the local market. Consequently, competition among restaurants and food joints has become more intense.

There are just a few restaurants offering baby back ribs in their menu these days. The fact makes Lady Christine’s Baby Back Ribs promising. This new restaurant offers its dishes at affordable prices. And it is offering a franchising opportunity for entrepreneurs out there.

The restaurant is owned by business partners Dr. Joebert Gimeno and Dr. Christine Estacio (a doctor and a registered nurse/veterinarian, respectively). It was in 2011 when they established the business in Kawit, Cavite.

“He’s good in cooking and experimenting. So we’ve decided, why not start a food business?” Dr. Estacio recalled. According to her, they decided to focus on baby back ribs because it is not a common food and it’s something that Dr. Gimeno can excellently cook.

Affordable baby back ribs

Just like most other successful restaurants, Lady Christine’s Baby Back Ribs started small. The first store was actually a takeout counter, where they initially sold their popular baby back ribs. Their initial customers were mostly dog owners, regular clients of Dr. Estacio in her veterinary clinic.

When their own baby back ribs became an instant hit among the Class A and Class B food parishioners in their area, the business partners started targeting the Class C market. This led them to their current market positioning. The P99 baby-back-ribs-meal has remained as a constant fixture in the restaurant’s menu, representing the business’ intention to reach out to more customers.

Lady_Christine_s_4_FINAL.pngIn 2012, Lady Christine’s Baby Back Ribs opened its first dine-in restaurant along Centennial Road still in Kawit (the restaurant was eventually relocated to Lancaster Square in Lancaster New City, Imus). The business partners decided to adopt the little ranch type design, which serves as another unique factor compared to all other restaurants in their area.

That was the time they sought the guidance of franchising consultancy firm RK Franchise Consultancy. Dr. Estacio shared her learning from her initial foray into entrepreneurship: “You can learn from every mistake.” She admitted that there had been inevitable failures when they were starting up, but those eventually helped them emerge stronger as a business.

Up for expansion

Lady Christine’s Baby Back Ribs is going full swing with so many promising opportunities in the offing. Right now, it has franchised takeout counters in Nasugbu (Batangas), Buhay na Tubig (Imus, Cavite), and Bacoor (Cavite).

Dr. Estacio disclosed that the business has already received an invitation from SM chain of malls. Thus, they are now planning and negotiating for possible locations (to be offered to future franchisees) in SM City Lipa, SM City Dasmariñas, and SM City Bacoor.

The restaurant is currently offering 4-year franchise contracts (renewable) at reasonable costs. Its restaurant franchise is up for a fee of P400,000, while a franchised takeout counter requires a franchise fee of P250,000. Investors can opt to get a combined franchise type at a more practical price.

Advice to other entrepreneurs

Lady_Christine_s_3.JPGDr. Estacio advises other would-be entrepreneurs out there to seek opportunities across a broader horizon. “You don’t just limit your potential within your career or profession. It pays to build opportunities and to stay positive. Learn to be independent and always aim to reach higher goals.”

As for those entrepreneurs who may want to consider becoming franchisees of Lady Christine’s Baby Back Ribs, she assured that this opportunity can open the doors to be creative and strategic. “We are not strict as franchisors. On the contrary, we welcome fresh ideas. I admit that there are still rooms for improvement and we are open to that.”

Are you interested in getting a franchise of this restaurant? Check out the online directory listing of Lady Christine’s Baby Back Ribs here.

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