Department of Trade and Industry (DTI)’s export and micro, small, and medium enterprise (MSME) training arm Philippine Trade Training Center (PTTC) and St. Scholastica’s College of Manila (SSC) will jointly conduct a ladderized program focusing on Franchising Management.
Franchising is a powerful alternative to expand businesses. Its success lies on using another company’s business model. The business has already reached 35 percent of the retail output compared to only 5 percent contribution to the industry in early 1990s. Among the Philippines’ top franchises are Jollibee, 7-11, Goldilocks, AMA Computer Learning Center, Aquabest, Lots’ a Pizza, and Binalot, among others.
To encourage more people to enter the franchise business, the PTTC and SSC developed a Graduate Certificate and Diploma in Franchise Management. Approved by the Commission on Higher Education (CHED), this will lead to a Master of Science.
Target participants are existing entrepreneurs who want to establish a franchise, those who plan to explore the business model, new franchisors, owners of high-growth businesses, existing franchisees, and potential purchasers of franchise business.
Courses and schedule are as follows:
Graduate Certificate in Franchise Operations (Franchise Business Planning on April 16-17, 2013,Franchise Legal Aspects on April 25-26, 2013, Franchise Business Operations on May 7-9, 2013, and Franchise Relationship on May 21-22, 2013).
Graduate Diploma in Franchise Management (Marketing of Branded Business on June 4-5, 2013,Financial Leverage for the Franchisor/Franchisee on June 26-27, 2013, Management of Human Resources for Franchise Business on July 2-3, 2013, and Business Systems Development in Franchising on July 9-10, 2013).
Recognized franchising experts, experienced industry practitioners and trained facilitators from the academe will be the program’s resource persons.
For more details, you may contact the SSC: Dr. Delfin Mauricio by calling 524.7686 local 276/196/193 or sending an email to firstname.lastname@example.org or Henette Florentino by calling 468.8962/831.9988 or sending an email to email@example.com and firstname.lastname@example.org.