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Bibingkinitan: Bibingka in a bite

Bibingka can now be enjoyed anytime of the day, all year long (not just during the Christmas season) through this local food cart chain called Bibingkinitan. This makes the business a promising franchising opportunity.
By Christele J. Amoyan |
Bibingkinitan: Bibingka in a bite

Sun Business, the enterprise unit of mobile network Sun Cellular, and Entrepreneur.com.ph picked 10 from some of the most promising franchising opportunities in the country. Here is one of those ‘Sun Business Ambassadors.’

 

Despite the many career opportunities coming his way then, Richard Sanz took the risk when he was 23. At that young age, he gave up his job in a multinational firm to pursue his dream of becoming an entrepreneur. He was an engineer by profession but he decided to put up a totally different business.  

Sanz started with P120,000 as capital. He set up a small beverage kiosk named Tea Square in Alabang Town Center in 2004. The business has been selling a variety of natural iced tea, milk tea, and bread snacks. (It still exists today.)

However, he eventually thought there was an imminent need to grow his business further. It was then that he consulted his family and they came up with a unique idea--to sell their favorite native cake. Thus, in 2006, Bibingkinitan was born. As cute as its name sounds, the business serves mini-sized yummy bibingka, a soft and moist cake made from 100% rice flour locally known as galapong.

For just P50, customers can experience a delightful treat of Bibingkinitan’s combo---BibiKape (a piece of small bibingka served with a cup of strong brewed kapeng barako or Batangas coffee). Customers may also try its variety of flavors. You can select from macapuno (mixed with sweetened coconut strips), pastillas (blended with caramelized sugar and milk), ube (garnished with heaps of water yam jam), and crunchy peanut butter (loaded with crunchy peanut).

And of course, the menu wouldn’t be complete without the bestseller, the Original Bibingkinitan. This bibingka is generously topped with sliced salted egg and cheddar cheese. No doubt, the Original Bibingkinitan is by far the top pick among bibingka lovers.

The bite that sells


Aside from selling truly Pinoy sweets and treats, Bibingkinitan shares its success by providing other Filipinos with business opportunities and jobs. The business offers reasonable options for interested franchisees who want to get into a profitable venture.

The company offers franchised carts at varying prices: P500,000 for a 4-square meter cart; P700,000 to P900,000 for a 6 to 20-square meter kiosk/counter; and P900,000 to P1,200,000 for a 20 to 40-square meter in-line store. These franchise packages include the use of its logo and trademark, a copy of the operations manual, initial inventory of proprietary products, complete store setup with signage and equipment, site and evaluation assistance, on-site training,  uniforms for the crew, store opening assistance, and on-going operations and marketing support.

Bibingkinitan’s standard franchise term is 3 years with 2% royalty fee. The contract can be renewed for just P50,000. No marketing fee is required.

A bite to success

To date, Bibingkinitan has over 200 locations in key cities and towns nationwide. It also has plans for overseas expansion, particularly in Singapore, Jakarta, Hong Kong, and Las Vegas in the US. This makes the company the country’s biggest bibingka franchise.

Being in the business for eight years now, Bibingkinitan has already earned numerous awards and recognitions. It was recipient of the Best in Franchise Support award from the annual Entrepreneur Franchise Awards in 2007. The company was also recognized for three consecutive years by the same award-giving body from 2008 to 2010.

Learn more about Bibingkinitan through its free online directory listing here.

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