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Binalot Fiesta Foods Inc.

Franchise fact sheet for Binalot
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Company Name: Binalot Fiesta Foods Inc.

Investment Cost: P1.2 to 2 million

Investment Recovery: 2.5 years

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Binalot Fiesta Foods Inc.
3686 BUJ Building, Sun Valley Drive
Sun Valley Subdivision, Paranaque City
Telephone: (02) 821-0509


People behind the company: Rommel Juan, his brother Raffy Juan and his friend Aileen Anastacio, the three business partners.

What the company does: Binalot, is a fast-food chain that now has 41 branches – 32 franchised and nine company-owned – nationwide.

When the company started
: The three partners started their business in 1996, planned to franchise in 1998 but started accepting franchise application only by 2004.

How they grew the business: It only started as a small and simple food business. The three started cooking and had their friends try it and assigned themselves seven meals a day to sell. From these beginnings, Binalot by Binalot Fiesta Foods Inc. has become the country’s leading all-Filipino fast food restaurant and franchiser.

To read this entrepreneur’s amazing success story, please grab a copy of Entrepreneur Magazine Philippines’ July issue, available in all bookstores and Mini-stop branches nationwide.

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