Company Name: Binalot Fiesta Foods Inc.
Investment Cost: P1.2 to 2 million
Investment Recovery: 2.5 years
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Binalot Fiesta Foods Inc.
3686 BUJ Building, Sun Valley Drive
Sun Valley Subdivision, Paranaque City
Telephone: (02) 821-0509
People behind the company: Rommel Juan, his brother Raffy Juan and his friend Aileen Anastacio, the three business partners.
What the company does: Binalot, is a fast-food chain that now has 41 branches – 32 franchised and nine company-owned – nationwide.
When the company started: The three partners started their business in 1996, planned to franchise in 1998 but started accepting franchise application only by 2004.
How they grew the business: It only started as a small and simple food business. The three started cooking and had their friends try it and assigned themselves seven meals a day to sell. From these beginnings, Binalot by Binalot Fiesta Foods Inc. has become the country’s leading all-Filipino fast food restaurant and franchiser.
To read this entrepreneur’s amazing success story, please grab a copy of Entrepreneur Magazine Philippines’ July issue, available in all bookstores and Mini-stop branches nationwide.