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Binalot Fiesta Foods settles name-use case amicably

Nid\\\'s Binalot to change name and pay for lawyer\\\'s fees
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Binalot is a name that only Binalot Fiesta Foods can use in its establishments. This was the decision of the Intellectual Property Office Philippines, the Philippine Star reported.

Binalot Fiesta Foods, a 14-year-old quick service restaurant owned by Rommel Juan, decided to settle the case it has filed against Nid’s Binalot in 2007.

Juan sued Nid’s Binalot for P1 million in damages due to the use of the word \\\'binalot\\\' in its name, which has been closely associated with Binalot Fiesta Food. With the case dragging on for four years, Juan decided to settle the case amicably.

The case was put under mediation on March 2 and an agreement was achieved on May 5. The settlement agreement provides that Nid’s Binalot will change its name to Nid’s Balot and Bilao, and will pay for the lawyer fees of Juan.

Binalot started in 1996 as a small restaurant in Jupiter, Makati. As of the last count, Binalot has 35 branches nationwide and has expanded mainly by franchising opportunities.


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