Candy Corner is the first “pick-and-mix” candy retailing business in the country.From its humble beginnings in 1996, the company has grown to be one of the top confectioneries in the country.
For such a 'sweet' concept, Candy Corner was actually born out of the turmoil of 1997 and ‘98, the height of the Asian financial crisis. The business grew as a result of being the first retail outlet in the Philippines to combine the pick-and-mix concept with the traditional packaged and novelty confectionery.
The company had trouble franchising at first, because people thought “that we were a fad, and that we would not last beyond two years,” says Ricky Andres, owner of Candy Corner. "Also, they could not accept that selling candy was a serious and profitable business,” he said.
13 years later, Candy Corner now has a total of 80 outlets nationwide, of which 49 are company-owned and the rest franchised. “We now have 80 branches. There have been a lot of branches closed and opened in the past three years, somehow we have been stuck in the 80 range,” Andres said.
It currently has over 300 varieties of confectionery and access to 2,000 varieties sold worldwide, including some of the world-renowned brands in the industry, such as Jelly Belly, Tootsie Roll, Hershey’s, Cadbury-Adams, and others. As part of its growth strategy, Candy Corner has partnered with giant establishments such as Rustan’s Department Store and Toy Kingdom of the SM Group of Companies to sell its products within those stores.
The total investment cost for a cart franchise is P360,000; for a kiosk franchise, it’s P600,000. (For a more detailed franchise fact sheet, please check out our company directory here ).
The franchise package, which lasts for four years, includes the franchise fee of P130,000, the cart or kiosk’s initial inventory and equipment, basic training for the staff, and site selection support. A franchisee can expect to recover his or her initial investment in 2.5 years.
1 St. Augustine St., Oranbo, Pasig City
Telephone: (02) 632-7741
Fax: (02) 632-0379