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Cartridge World: Offering painless refills

Franchise offers printer ink cartridge refills that will not damage the devices, a common consumer complaint against providers in the market now.
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BRUCE AND BABYLYN DECENA-NEWFIELD: "Our customers are assured of a quality product, an ink that will work."



A market survey has shown that 70 percent of local companies agree that refilling their printer ink cartridges will save them money, but that most don't because of fear of damaging their printers. However, 95 percent said they would try it if offered quality ink that won't damage their machines.

Taking a cue from these survey results, Babylyn Decena-Newfield, the master franchiser in the Philippines of Cartridge World, decided to go into the ink refilling business despite the presence of strong competition offering lower prices.

"Ours will never be the lowest priced ink refills but our customers are assured of a quality product, an ink that
will work," she says. "We are therefore re-educating the companies here about their options for ink refilling."

She says that Cartridge World uses inks of the best quality from Germany, the United States, and Australia, and guarantees fixing any damage that its inks might do to printers.


Unlike other ink refilling companies that inject a "universal ink" to all types of printer cartridges, Newfield says, Cartridge World offers 220 to 250 types of brand-specific inks for most brands of printers, particularly Hewlett-Packard, Samsung, Canon, Epson, and Brother. HP alone, she says, has 20 different cartridges of different sizes.

"We have the inks for about 85 percent of existing printers," she says. "It's not a full 100 percent only because some of the printers have become obsolete and are not manufactured anymore."

The usual ink refills, she says, result in a "streaky, inconsistent output half of the time," but not Cartridge World refills because the inks used are formulated for specific cartridges.

Newfield says the company has a 100-percent money back guarantee within 30 days of the refill service. She says: "We're so confident of the quality of our service that if you're not totally happy with it, we'd give you a full refund. We won't question you at all. In addition, in the unlikely event that a cartridge we had refilled causes damage to the printing mechanism of your equipment, we will fully reimburse you for the repair charges."


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