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Challenge the competition

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A business with social relevance

Prior to franchising The Generics Pharmacy, Jojo Macua worked as a medical representative for local and a multinational pharmaceutical companies. This explains his inclination to start a business related tohealth and medicine. He now manages 12 TGP branches in Tondo, Manila, and Central Mindanao. Macua’s company Ichinoya Inc. intends to open two to three more branches in Mindanao in 2012, and 20 to 25 more over the next five years.


The company hopes to achieve this through “operational efficiency, financial discipline, strong work ethic, sound management, and the great desire to dominate in the location.” At present, the company has 60 employees. Aside from that, Macua mentions why he chose The Generics Pharmacy over other franchise concepts: TGP provides good franchising support and ensures that the franchisees succeed; the return on investment is great; and the business has social relevance.


He believes that TGP has played a big role in revolutionizing the medicine retail industry by making medicine affordable to the masses.



“More people are able to follow their doctor’s prescription and get well.” This, according to franchise manager Joy Flores, is the company’s contribution to “helping build a healthy nation.” then ask the potential franchisee to find another location.


“We do not want our potential franchisees to invest their hard-earned money in a location that would not give them profit. This way, we are minimizing their risk of losing money,” says Flores. Even when a franchisee spots a good location and is able to set up the store there, TGP continues to challenge the area’s potential, and courages franchisees to be always on the lookout for opportunities that their chosen location brings.“In our industry, location is paramount to success,” says Jojo Macua, president and CEO of Ichinoya Inc. 



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