Although Suy Sing Commercial Corporation has been in the wholesale distribution business for the past 70 years, it has also learned a thing or two about retail. After all, it has been the go-to supplier of more than 15,000 retailers, including independent supermarkets, mini-marts, grocery stores, and convenience stores.
Coming up with the concept for its community grocery store retail brand Easy Day Shop, as such, was a breeze. The idea is to set up mini-supermarkets in residential areas and leverage on its wholesale and retail experience by helping others set up their own stores though franchising.“It was easy for Suy Sing to come up with this innovation since it already had the range of products, the logistics, and the system to support it,” said Assistant Vice President for Business Development Lerida T. Guzman, who is spearheading the company's first foray into retail franchising.
Your community grocery store
Easy Day is positioned as “a modern neighborhood grocery store,” she said. “We want to be an extension of their pantry,” she noted, adding that stores will boast of a wide range of products that can rival that of big-box supermarkets, but in a compact and accessible format that can cater to high-density residential areas.
The Easy Day franchise is turnkey, as it is already backed by Suy Sing's roster of more than 300 local and foreign suppliers, and is supported by its logistics network, inventory management systems, and marketing programs. “We already give franchisees a system as part of the franchise package, and this gives them a chance to level up their retail offerings so that they can be more competitive,” she added.
Best value for customers
Depending on the location and investment capability of a franchisee, Easy Day store size can range from as small as 200 square meters, to as big as 300 square meters. Each store will have three check-out counters, and will also boast of a basic food counter which sells grab-and-go items such as hotdogs, arroz caldo, and sisig rice meals. A bills payment counter and an automated teller machine will also be available in every store.
Staying true to Suy Sing's commitment of giving the best value to customers, Easy Day will also provide the right assortment of goods at “everyday low prices,” starting with its Easy Day brand line of items which includes bread, pasta, mineral water, and party and cleaning supplies.
A worthwhile investment
At P5 million ($105,230.45), startup costs can be steep in part due to construction costs, but Guzman believes that Easy Day still makes for a worthwhile investment for aspiring entrepreneurs. “Whether the economy is doing well or is in a recession, a grocery store would still do well since it provides the basic needs of households,” she explained.
Currently, Easy Day has five company-owned stores in San Andres and Tondo, Manila, Quezon City, and Makati City, and is set to open five more stores before the year ends.
Total investment: P5 million ($105,230.45) to P6 million ($126,285.62), depending on the size and location of the store
Size requirement: Minimum of 200 square meters
Contract term: 7 years, renewable
Inclusions: License to use name, trademark, and logo; site evaluation assistance; site construction and renovation assistance; operations manual; training; business system support; retail automation; stock management and control; marketing promotions support; customer loyalty program, among others
(Suy Sing Commercial Corporation)
(02) 706-8888; (02) 247-1888
511 Muelle de Binondo St.,
This article was originally published in the December 2015-January 2016 issue of Entrepreneur Philippines magazine.