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Food cart business basics

Here are the fundamentals in starting a food cart business.
By Mishell Malabaguio |

A lot of entrepreneurs go into the food cart business because it\\\'s cheaper and easier to put up than restaurants. In fact, even big fast-food chains are using food carts for their events or promotions. Another reason is that depending on your target market and marketing strategy, you can make a food cart either mobile or stationary.


We interviewed Roberto dela Costa, a food service and franchise development expert to enlighten us on how to start a food cart business. Dela Costa conducts regular seminars on setting up a food cart business at BusinessCoach Inc. Among the companies for which he has consulted are Plato Wraps, Shoti Squid Balls, and GoodAh!!! 

According to dela Costa, there\\\'s no industry standard for cart size, material requirements, and design, although food carts must use certain basic food-service safety materials. Some malls will require your cart to be 2 meters x 1 meter; others may want it 1 square meter. It all depends on the location and your agreement with the lessor.



Here, dela Costa shares his insights and tips on starting a food cart business:

1. In putting up a food cart business, the first thing to consider is the product you will be selling. It could be an exceptional product, maybe a family recipe not known to many, perhaps an innovation or variation of an existing product, or simply a very affordable product.


2. Your choice of product will also determine the equipment you need. Let\\\'s say you want to sell flavored French fries; it will mean getting frying equipment and a strainer. Your product, of course, will also determine the concept design for your cart.

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