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Franchise brand goes beyond basic education

Education is now a franchise opportunity as well.
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“Parents in the Philippines make sure that their children do not just get quality education, but are always ahead in school,” says Kumon Philippines  president Tadashi Nakatsuka. For this reason, Kumon Philippines Inc. was established as a supplementary math and reading education program in the country in 1996.

[related|post]Kumon was founded in Japan in 1954 by the late Toru Kumon, a high school math teacher who wanted to help his son perform better in school. Kumon’s method was so successful that his son was able to do calculus by the time he was in sixth grade.

This remarkable progress naturally drew the interest of several parents. From the first Kumon Center in 1956, there are now over 26,000 Kumon Centers in 46 countries worldwide. There are a total of four million students at any given time, ranging from two-year-olds to adults, who want to develop their innate ability.

“We always emphasize that Kumon is not tutorial. We do not mean to say that tutorials are not good. Our aim is just different from that of tutorial or review centers—we do not just address the current difficulties of children, but help them advance and learn more than what they’re learning in school,” says Nakatsuka. As such, Kumon espouses the subjects of Math and Reading as fundamental to learning other fields. Self-studying math will give children the confidence to tackle high levels later on, while reading at an early age helps them see it as a means to learn.

“Kumon’s services are tailor fit to students in the sense that instruction is individualized. Our instructors assess the individual’s ability through a diagnostic test even before the child is enrolled, and provide the appropriate kind of instruction,” explains Nakatsuka. “Our method has been used to nurture millions of students worldwide for over 50 years—no other supplementary education program has the same experience.”

Kumon Philippines has recently reached a milestone of over 200 centers with 37,000 students nationwide, out of which only one is company-owned.

The franchising process starts with the applicant attending a franchise orientation (in either the Manila or Cebu branch office), a Math and Reading test, and a panel interview. “We look for young professionals with have good skills in communication and management, a genuine care and love for children, and of course, proficiency in math and reading,” says Nakatsuka.

Successful applicants must then undergo a two-month Instructor Training Series, during which they should propose their site location. Kumon Philippines also provides marketing collaterals for initial promotion, as well as a specially assigned Area Development Manager for assistance. The franchisee is in charge of construction costs, purchasing materials and supplies, and hiring and training center assistants. They must also be hands-on in running their center, adhering to the strict guidelines and policies when implementing the Kumon Method to all students.

Company name: Kumon Philippines Inc.
Franchise name: Kumon Math and Reading Center
Product/service: Supplementary education
Initial investment: P600,000
Estimated payback period: Variable, depends on population and location

Tadashi Nakatsuka, President
19/F Philamlife Tower, 8767 Paseo de Roxas, Makati City 1226
(632) 885.0226; (632) 885.0251


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