The modern-day Filipina continues to impress with an ever-growing list of roles—from homemaker, mother, wife, daughter, sister, employee and, these days, of entrepreneur and franchisor.
The business journeys of these young female franchisors are a testament to the empowerment of the new Filipina. Though still grounded with traditional family values, these women have launched exciting businesses that have expanded through the franchising to increase their impact on their workers, communities, and customers.
1. Klarisse Yu Tabao
President – The Eyebrowdery
Like most of her friends, Klarisse is very particular about her eyebrows. When a friend decided to try out a procedure called eyebrow tattooing, she was disappointed when her friend’s tattooed eyebrows eventually turned green. Klarisse then researched about other permanent make-up solutions and learned about 3D semi-permanent make-up, which primarily uses natural plant extracts for color pigments. Make-up embroidery is a common procedure in fashion-forward countries like Japan, Singapore, South Korea, and Hong Kong.
Much to Klarisse’s dismay, the procedure was not available yet in the country. So she decided to study make-up embroidery classes in Singapore and earned degrees from several academies abroad. Klarisse eventually brought the technology and her skills back here to the Philippines through her beauty center, The Eyebrowdery.
The Eyebrowdery specializes in eyebrow embroidery, also known as “Microblading” or hairline strokes. It’s different from tattooing because of its use of natural ingredients and a natural-look effect that can last from two to five years. Since it opened in 2015, it has gotten quite the following and now one of the leading 3D semi-permanent make-up specialists for celebrities in the country. The company also has semi-permanent foundation, blush and contour along with body slimming services such as HIFU Face Lifting, Skin Tightening Treatment Procedure, and RF Fat suction system which is becoming a big business in the local market.
The Eyebrowdery has since opened its doors to franchising to open more centers.
“Every Pinay and Pinoy deserve nothing but the best service, to make them feel better about themselves and to boost that first-class confidence,” Klarisse says.
2. Jonalyn Sison
Owner and Founder – SkinPotions
The beauty industry has always been a competitive field but Jonalyn Sison of Bacoor, Cavite surpassed the challenges and barriers. With her sister, Aileen, she developed effective beauty products that meet every Pinay’s skin care needs.
“From a family without a business background, it was tough,” Jonaly says. “I was the one who set all the standards, learned all the details of beauty industry, and introduced our brand into the market. It was a bittersweet start. But it is very rewarding when people get to know your brand and trust your products.”
Jonalyn’s expansion strategy includes entering the world of franchising. A few months after Skin Potions’s launch to franchising, she was able to open over 10 franchised outlets. She credits the company's success to mostly millennial customers, who say they love their unique concoctions of organic skin care products and internationally acclaimed cosmetics that come in fancy packaging.
For the next 10 years, Skin Potions projects having 100 to 200 stores here and abroad. The brand was also awarded the NxtGen Award in Franchising in 2017.
3. Kristine Mae Chan
Owner – Mango Magic
The F&B industry in the country is constantly coming up with new and innovative products. From waffles, to shawarmas, to DIY pizzas, to extraordinary milkshakes, the industry continues to offer unique offerings and opportunities for those who never settle for the ordinary. This is the case for Kristine Chan when she and her husband JJ ventured into the mango craze with their very own brand, Mango Magic.
Started in 2012, Mango Magic’s first store opened at Robinsons Place Tacloban. It’s “Best Mango Shake Ever” is made with their specially formulated milk base and 100 percent fresh Philippine mangoes. Things were going well for the brand with steady growth in other provinces, but typhoon Yolanda hit in 2013 and almost wiped out the business.
Kristine says she almost gave up and would have discontinued the business, but she pursued it anyway for her employees, her passion and for the people of Tacloban. They re-opened in 2014, with the goal of not just recovering what they had before, but also building a stronger brand and becoming better entrepreneurs.
Having to operate multiple franchised units of her own, Kristine has become adept in the field of franchising.
“I, too, am a franchisee," she says. "I know how I should be taken care of, but still given the freedom to manage and make my store succeed,” she says. “A strong and healthy franchisor-franchisee relationship is the key to both successes. And that’s my promise.”
Mango Magic has multiple stores around Eastern Visayas and will be opening its Cebu flagship store this summer 2019. They continue to expand nationwide.
4. Dr. Anna Marie Montesa
President - Montesa Medical Group
With 16 years of expertise in the field of dermatology and aesthetic surgery, the Montesa Medical Group offers the finest face and body aesthetic treatments. Its president, Dr. Anna Marie Montesa, says that it is their sole passion to help people enhance their confidence, and eventually change their lives.
“Hearing our patients’ stories about how their lives have improved because of our help truly affirms our call as to why we’re here,” she says. “Though everyone’s skin type and needs are different, our professional responsibility is to educate, carefully screen, and treat every patient who needs our help.”
The brand is now one of the fastest-growing in the industry, offering Korean advanced research and technology in anti-aging and reconstructive rhinoplasty as well as clinical and cosmetic dermatology. All services, rendered in a homey atmosphere, are aimed to promote confidence, optimism, and better opportunities for people from all backgrounds. Montesa Medical Group is also an affiliate of the prestigious Shimmian Plastic Surgery Center in Seoul, Korea.
Ready to be the next female franchisor to watch out for? Start it with the right franchise education. Join Francorp’s How to Franchise Your Business Seminar on March 30-31, 2019 at SMX Convention Center, Pasay Manila, during the Franchise Asia expo. To learn more and to register, visit https://franchiseasiaph.com/seminars.php?page=fybs. Or you may contact Francorp Marketing at 0917 809 9043 • 0920 961 0810 • (8)638 3149-50 or firstname.lastname@example.org.
Velle Cacha is the Group Marketing Manager of Francorp Philippines and U-Franchise Sales & Management; She is also a Marketing Consultant for Francorp and formerly worked in the marketing departments of Adobo Connection and Mister Donut