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Franchise Talk: Your Guide to Franchise Asia 2018

The largest franchise conference and expo in Asia is happening this month
By Sam Christopher Lim |



Franchise Asia is scheduled from July 18 to 22 at the SMX Mall of Asia. With dozens of activities, 700+ brands and over 52,000 visitors, here’s a guide to help you navigate the weeklong Franchise Asia activities.



1. Franchise Asia Conference: (July 18 to 19)

For MSMEs, professionals and entrepreneurs wanting to sharpen their business skills  



Keynote speakers include Department of Trade and Industry Secretary Ramon Lopez, international speakers from the US, Malaysia and Singapore, digital transformation experts, finance and operations practitioners. Over 1,000 delegates from over a dozen countries are expected to attend. The Franchise Asia Conference is the perfect venue to learn from both experts and fellow colleagues in the franchise industry.


TIP: Franchise Asia is open to all MSMEs, not just franchisors. Delegates from outside Metro Manila get 50 percent off on their registration rates.



2. Franchise Asia Expo (July 20 to 22)

For people looking for a franchise, or want to understand the franchise industry


With over 700 local and international brands participating, Franchise Asia gives you the ability to talk to the key franchises in the industry and select from among the best franchise brands both locally and internationally.


TIP: Pre-register online or bring your BPI Card for free entry into the expo.





3. Franchise Asia Food Park & Innovation Hub (July 20 to 22) 

For entrepreneurs looking for up-and-coming food franchises or the latest innovations


This year boasts an even bigger expo area with a food park, regional pavilions and an innovation hub at the second floor. Catch the newest and most exciting food brands from around the country and visit various innovation pavilions with the latest in digital technology, branding, store designs, locations and logistics.


TIP: Various prizes and freebies are given away at the food park and innovation hub.



4. How to Franchise Your Business Seminar (July 21 & 22) 

For entrepreneurs wanting to grow their business through franchising


Franchise experts and professionals will guide you through the franchise process and give you a step-by-step guide on how to transform your business into a franchise.


TIP: Make sure to book a slot for a free consultation with a franchise consultant after the seminar.




5. How to Invest in the Right Franchise Seminar (July 22 & 23)

For franchisees looking to find the right franchise


With hundreds of franchise choices, choosing one can be quite daunting. This seminar helps would-be franchisees with the basics of franchising, what questions to ask and how to know which is the right franchise for you.


TIP: Pre-register and come early as these sessions get very full.



6. Master Franchising and International Franchise Business Matching (July 20) 

For entrepreneurs wanting to bring in a foreign brand


With over 70 foreign franchise brands taking part in Franchise Asia, this business matching session allows you to narrow down your choices and listen to what the various brands offer.


TIP: There are limited meeting slots, so make sure you pre-register to secure meetings with the brands you’re interested in!



The Franchise Asia International Conference is happening on July 18 & 19 and will be followed by the International Franchise Expo on Jul 20 to 22 at SMX Mall of Asia. It is organized by the Philippine Franchise Association and co-presented by BPI Family Ka-Negosyo & PLDT SME Nation For more information, visit, or contact the Philippine Franchise Association at (+632) 579-4841 or 0999-8833732.



Entrepreneur Philippines is a media partner of the event.  






Chris Lim is the Chief Marketing Officer of Francorp Philippines (; President of U-Franchise Sales & Management (; and Chairperson and Director for Special Projects, ASEAN integration-Philippine Franchise Association

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