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Franchising and sweet success

There’s more gold in corn than just its color. SWEET CORNer has been dishing out delicious corn since May 2009 thanks to the enterprising spirit of Voltaire and Cholly Magpayo.
By Robyn Villanueva |

There’s more gold in corn than just its color. SWEET CORNer has been dishing out delicious corn since May 2009 thanks to the enterprising spirit of Voltaire and Cholly Magpayo. A quick visit to their website will show you how far this business has come in such short a time. TV personality Aubrey Miles serves as a spokesperson for this popular healthy treat. They also display pictures of customers on the site, showcasing Americans enjoying their product. It just goes to show the mass appeal of corn when done right. It’s the sort of delicious snack that transcends cultural borders.

Interested in availing of a sweet deal by franchising with SWEET CORNer? “We have cart type, booth type, counter type, and jeepney-style outdoor type cart packages,” says Voltaire Magpayo. “You can find the complete package list on our website.” Indeed, visiting the website and clicking on the “Franchise” tab offers more details on what SWEET CORNer has to offer. They provide use of trade name and logo along with the standard food cart and equipment. On top of that, they attend to the training of your personnel and provide uniforms. You’ll never lack assistance since they aim to aid you in marketing, site scouting, pre-opening, and grand opening. When it comes to selling with SWEET CORNer, taking care of your investment is a major prerogative.

SWEET CORNer is looking to grow and expand soon. “We intend to continue producing and selling at retail all-natural, ripened by nature and picked by bare hands SWEET CORNer corn cob and corn in cup,” shares Magpayo. “This is always achieved as we keep close guard on the farm itself, planting the right high grade variety of sweet corn at the right type of soil and at the right environment, from seed to shelves.” You can tell that the founder takes pride in his product. The corn from SWEET CORNer is far from ordinary. You won’t get this sort of quality out of the supermarket.  “Since we have already started with an outlet in Melbourne, Australia, we intend to further create awareness in that part of the world,” says Magpayo on the brand’s expansion. “Consumers there are health conscious, fit for SWEET CORNer's mission.” It appears as if SWEET CORNer is ready to take on the world. It’s amazing to think that they just started with two carts in 2009 and they now have a branch overseas. OFWs may be interested in taking this business to the countries where they work.

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Speaking of OFWs, Magpayo admits most of their franchisees are locally based. He says: “Majority are entrepreneurs engaged in various businesses like trucking, construction, information technology.  There are also professionals like bank managers, lawyers, and military officers. ”

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