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From kiosk to franchise

The couple behind this Zamboanga brand has gone through all phases of a food business, and are now ready to share their formula for success.
By Ieth Inolino |
<>“From a small kiosk, we opened a café and we got invited to operate company canteens. We learned the ropes of operating a catering business from there. Now, we are more confident in handling events. We regularly serve thousands of people attending official functions,” says Allen.


Offering a great variety of Chinese-Filipino food served in Zamboangueño fashion, the Gos are hoping to make Chinito’s a known brand of southern Philippine fare.


“It was a trial and error for us to come up with recipes that blended well with the local palate. So we joined trade fairs and seminars to upgrade our menu. We contracted trainers and enrolled in the Department of Tourism’s hotel and restaurant courses,” says Allen. Today, they are the official caterer of the Ateneo de Zamboanga University and were recently awarded two canteen concessions at the University of the Philippines in Diliman, Quezon City.



At present, all seven branches of Chinito’s Asian Kitchen are company-owned, but the couple is exploring expansion options, and franchising is definitely one of them.


The business is banking on its secret recipes and comfortable ambiance to propel their unique franchise scheme. It offers a variety of franchising packages that include a full-scale restaurant with a minimum of 50 square meters, a food kiosk inside malls occupying up to 6 square meters, and a six-foot movable food cart.

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